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All Journal Indonesian Journal of Education (INJOE) Reliability: Jurnal Ilmu Manajemen
Moh. Aldrin Akbar
Universitas Yapis Papua

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Pengaruh Social Media Marketing dan Kualitas Produk Terhadap Minat Beli Produk Skincare Somethinc Annisa Dwi Pratiwi; Moh. Aldrin Akbar
Reliability: Jurnal Ilmu Manajemen Vol. 2 No. 3 (2025): Jurnal Reliability
Publisher : Faculty of Business and Economics, Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/a4fsrw84

Abstract

Social media marketing yang efektif dapat membangun hubungan yang kuat antara merek dan konsumen, sementara kualitas produk berperan penting dalam menentukan kepuasan dan loyalitas konsumen. Penelitian ini bertujuan untuk mengidentifikasi pengaruh social media marketing dan kualitas produk terhadap minat beli skincare Somethinc pada mahasiswa Universitas Yapis Papua. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, dimana data dikumpulkan melalui kuesioner yang disebarkan kepada 115 mahasiswa Universitas Yapis Papua. Analisis data dilakukan menggunakan teknik regresi linier berganda untuk mengetahui pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa social media marketing memiliki pengaruh positif yang signifikan terhadap minat beli, begitu pula dengan kualitas produk yang terbukti mempengaruhi keputusan pembelian. Temuan ini mengindikasikan bahwa strategi pemasaran melalui media sosial yang efektif dan kualitas produk yang baik dapat meningkatkan minat beli konsumen, khususnya di kalangan mahasiswa Universitas Yapis Papua.
DEVELOPMENT OF ARTIFICIAL INTELLIGENCE-BASED ADAPTIVE LEARNING MEDIA TO SUPPORT INCLUSIVE EDUCATION FOR PUPILS WITH DIVERSE LEARNING NEEDS Sitti Nur Alam; Moh. Aldrin Akbar
Indonesian Journal of Education (INJOE) Vol. 6 No. 1 (2026): Indonesian Journal of Education (INJOE)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22240554

Abstract

Inclusive education requires the availability of learning resources capable of accommodating the diversity of pupils’ abilities, characteristics, learning styles and individual needs. Conventional learning resources, which tend to be uniform, have not yet been fully able to provide a flexible and personalised learning experience, particularly for pupils with diverse learning needs. This article aims to analyse the concept, design and implementation of Artificial Intelligence (AI)-based adaptive learning resources in support of inclusive education. This study employs a literature review using a descriptive-qualitative approach, analysing various scientific articles, academic books, reports from educational institutions, and relevant policy documents. The findings indicate that AI can help tailor content, difficulty levels, learning pace, presentation formats, activities, assessments, and feedback based on students’ profiles and progress. Adaptive learning media can also support accessibility through text-to-speech, speech-to-text, transcripts, visualisations, language simplification, and personalised learning recommendations. However, its implementation still faces challenges in the form of infrastructure limitations, teachers’ competence readiness, the digital divide, algorithmic bias, data security, and the need for human supervision. Therefore, the development of AI-based adaptive learning tools must be grounded in the principles of inclusive education, Universal Design for Learning, data protection, equity, transparency, and collaboration between teachers, pupils, parents, technology developers, and policymakers. When implemented responsibly, AI can serve as a strategic tool for creating learning experiences that are more personalised, flexible, accessible, and responsive to pupils’ diverse learning needs.
Co-Authors Alam, Sitti Nur Annisa Dwi Pratiwi