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All Journal Jurnal Ilmu Sosial, Ekonomi, dan Pendidikan Jurnal Ilmu Sosial, Ekonomi dan Pendidikan Journal of Emerging Economics and Business
Nur Mentari
Sekolah Tinggi Ilmu Ekonomi Perdagangan
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Sales Strategies of KFC Jakal in Addressing Boycott Challenges Related to Geopolitical Issues Influencing Consumer Perceptions Nur Mentari; Yessi Aldriani; Yoserizal
Journal of Emerging Economics and Business Vol. 1 No. 1 (2025): December
Publisher : Journal of Emerging Economics and Business

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Abstract

KFC is a global fast-food restaurant chain originating from the United States, widely recognized for its primary product, fried chicken. This study aims to explain the sales strategies employed to address the impact of boycott-related issues on product sales. The object of this research is the KFC outlet located in the Jakal area of Yogyakarta. This research employs a qualitative research approach. The data used in this study were collected from various journal articles and references obtained from multiple online media sources. The findings of this study indicate that several strategies can be implemented by KFC Jakal Yogyakarta to improve its sales performance amid boycott-related challenges. These strategies include product innovation, digital acceleration to enhance customer experience, and improving human resource quality to provide better customer service. Additionally, the company should actively communicate to the public that KFC is not involved in supporting Israel, while also engaging in humanitarian assistance initiatives for Palestinian communities. This study recommends that future researchers conduct further investigations on the importance of ensuring that all employees comply with company Standard Operating Procedures (SOPs) as part of efforts to strengthen organizational performance and service quality.
Pengaruh Promosi, Harga, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian di Shopee Nur Mentari; Deri Hatta; Rika Mitaliani
Jurnal Ilmu Sosial, Ekonomi dan Pendidikan Vol. 2 No. 1 (2026): Januari 2026
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jisep.v2i1.74

Abstract

This study aims to analyze the effects of brand image, price, product quality, and promotion on purchasing decisions on Shopee. The study is a case study involving students of STIE Perdagangan Padang. The research sample consisted of 120 students from STIE Perdagangan Padang. The method employed was a quantitative approach by collecting numerical data, which were analyzed using statistical techniques with SPSS version 27. The results indicate that the four variables price, brand image, promotion, and product quality independently have a positive and significant effect on purchasing decisions at a significance level of α = 0.05. The price variable shows a correlation coefficient of 0.778, promotion (X2) of 0.723, brand image (X3) of 0.804, and product quality (X4) of 0.785, with a significance value (2-tailed) of 0.000 for each variable.
Pengaruh Promosi, Harga, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian di Shopee Nur Mentari; Deri Hatta; Rika Mitaliani
Jurnal Ilmu Sosial, Ekonomi dan Pendidikan Vol. 2 No. 1 (2026): Januari 2026
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jisep.v2i1.74

Abstract

This study aims to analyze the effects of brand image, price, product quality, and promotion on purchasing decisions on Shopee. The study is a case study involving students of STIE Perdagangan Padang. The research sample consisted of 120 students from STIE Perdagangan Padang. The method employed was a quantitative approach by collecting numerical data, which were analyzed using statistical techniques with SPSS version 27. The results indicate that the four variables price, brand image, promotion, and product quality independently have a positive and significant effect on purchasing decisions at a significance level of α = 0.05. The price variable shows a correlation coefficient of 0.778, promotion (X2) of 0.723, brand image (X3) of 0.804, and product quality (X4) of 0.785, with a significance value (2-tailed) of 0.000 for each variable.
Co-Authors Deri Hatta Rika Mitaliani Yessi Aldriani Yoserizal