<![CDATA[KFC is a global fast-food restaurant chain originating from the United States, widely recognized for its primary product, fried chicken. This study aims to explain the sales strategies employed to address the impact of boycott-related issues on product sales. The object of this research is the KFC outlet located in the Jakal area of Yogyakarta. This research employs a qualitative research approach. The data used in this study were collected from various journal articles and references obtained from multiple online media sources. The findings of this study indicate that several strategies can be implemented by KFC Jakal Yogyakarta to improve its sales performance amid boycott-related challenges. These strategies include product innovation, digital acceleration to enhance customer experience, and improving human resource quality to provide better customer service. Additionally, the company should actively communicate to the public that KFC is not involved in supporting Israel, while also engaging in humanitarian assistance initiatives for Palestinian communities. This study recommends that future researchers conduct further investigations on the importance of ensuring that all employees comply with company Standard Operating Procedures (SOPs) as part of efforts to strengthen organizational performance and service quality.]]>
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