<![CDATA[Hedonism is a lifestyle trend among Generation Z, fueled by advancements in industrial and digital technology. Hedonism is a worldview that regards the pursuit of pleasure particularly by keeping up with current global trends as the ultimate purpose of life. This study aims to analyze the concept of hedonism in the Qur’an, specifically in Surah Al-A’raf ayat 31, through the interpretive perspective of Al-Qurṭubi, a scholar known for his ascetic orientation. The study employs a library research approach using content analysis on the primary source Al-Jāmi’ li Aḥkām Al-Qur’ān by Al-Qurṭubi. The results of the study indicate that the concept of hedonism in this ayat cannot be reduced to a single concept but is reflected in three overlapping dimensions: first, the spiritual-aesthetic dimension, namely the command to adorn oneself (zīnah), which is interpreted as the obligation to cover one’s private parts (al-libās al-sātir lil-‘awrah) based on the value of piety, not material luxury; second, the ethical dimension of consumption, namely the prohibition of isrāf, which critiques two extremes simultaneously unrestrained consumptive hedonism and excessive asceticism by establishing the principle of proportional consumption that nurtures both soul and body; third, the social dimension, namely the responsibility to redistribute excess consumption to those in need. Al-Qurṭubi offers a counter-narrative to hedonism through a holistic, integrative, and socially just Islamic ethic, in which lawful pleasures are encouraged as long as they are grounded in spiritual awareness and rational self-control. ]]>
