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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Riset Sosial Humaniora dan Pendidikan
Mutiara Lestari
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Kajian Konseptual Evaluasi Instrumen Tes Potensi Akademik Berbasis CBT pada Seleksi Masuk Perguruan Tinggi Mutiara Lestari; Aprillia Zara; Allisa Kirana; Syifa Miranda Amir
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 4 No. 3 (2026): Mei: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v4i3.1642

Abstract

The transition from paper-based to Computer-Based Test (CBT) in the Academic Potential Test (TPA) for state university entrance selections has significantly transformed the educational assessment landscape. This conceptual study aims to evaluate the instruments of CBT-based TPA, focusing on validity, reliability, fairness, and technological infrastructure constraints. Employing a systematic literature review approach, this research synthesizes various foundational theories of educational measurement, specifically Item Response Theory (IRT) and Computerized Adaptive Testing (CAT), alongside contemporary empirical findings from the last five years. The findings indicate that while CBT offers enhanced administrative efficiency and rapid grading, the validity of the instruments is frequently challenged by item exposure and the diverse digital literacy levels of test-takers. Furthermore, infrastructural disparities among regions pose a significant threat to testing fairness. The implication of this study suggests the urgent need for a dynamic item bank generation system and the implementation of adaptive testing to mitigate cheating and ensure equitable assessment. Future educational policies must bridge the digital divide before uniformly mandating CBT. Ultimately, this review provides a comprehensive framework for test developers to refine CBT TPA instruments, ensuring they genuinely measure academic potential rather than technological proficiency.
Pengaruh Beauty Influencer dan Online Customer Review terhadap Keputusan Pembelian Produk Skincare Avoskin melalui Kepercayaan Konsumen Mutiara Lestari; Budhi Cahyono
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.9954

Abstract

The high level of competition in the skincare industry on e-commerce platforms, particularly TikTok Shop, requires digital marketing strategies capable of encouraging consumer purchase decisions. In this context, beauty influencers and online customer reviews are assumed to play an important role in shaping consumer trust, which affects purchase decisions for Avoskin skincare products. This study aimed to analyze the influence of beauty influencers and online customer reviews on purchase decisions for Avoskin skincare products through consumer trust. This study used a quantitative approach with a causal design. The research population consisted of TikTok Shop users in Semarang City with an unknown total population, while a sample of 100 respondents was determined using purposive sampling. Data were collected using an online questionnaire and analyzed through multiple linear regression with the assistance of SPSS. The results showed that beauty influencers and online customer reviews had a positive and significant effect on both consumer trust and purchase decisions. However, consumer trust had a positive but insignificant effect on purchase decisions. Thus, marketing strategies through beauty influencers and consumer reviews proved effective in increasing purchase decisions for Avoskin skincare products, although the role of consumer trust as a mediating variable was not yet optimal.
Co-Authors Allisa Kirana Aprillia Zara Budhi Cahyono Syifa Miranda Amir