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All Journal Neologia: Jurnal Bahasa dan Sastra Indonesia Jurnal Komunikasi
Hilma Nurullina Fitriani
Sekolah Tinggi Ilmu Dakwah Sirnarasa
Arts Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISIS FAKTOR VIRALITAS KONTEN BERITA PADA TIKTOK DAN INSTAGRAM: STUDI KASUS PADA AKUN MEDIA KUPASSOS Lismiati Fauziah; Ahmad Hendy Prasetyo; Feriyanto; Hilma Nurullina Fitriani; Opik Jamaludin
Jurnal Komunikasi Vol. 3 No. 10 (2026): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19594823

Abstract

This study aims to analyze the factors influencing the virality of news content on TikTok and Instagram, using a case study of the KUPASSOS Media account. The method used in this study is a descriptive qualitative approach, with data collection techniques through content observation, documentation, and literature review. The research object is news content published on the Instagram (@kupassos) and TikTok (@kupassosial) accounts, with a focus on the level of engagement and characteristics of the resulting content. The results show that the virality of news content is influenced by several key factors, namely the characteristics of engaging, concise, and trend-relevant content, as well as high user engagement, including likes, comments, shares, and views. Furthermore, social media algorithms play a crucial role in distributing content to a wider audience, especially when the content receives a positive initial response. Audience psychological factors such as fear of missing out (FOMO) and the need for social validation also contribute to increased engagement with viral content. Thus, the virality of news content is the result of the interaction between content quality, user engagement, and the platform's algorithmic system, all working simultaneously to expand the reach of information on social media.
STRATEGI KOMUNIKASI PERSUASIF MELALUI TINDAK TUTUR DIREKTIF DALAM KONTEN DAKWAH USTAZ HANAN ATTAKI Hilma Nurullina Fitriani; Erna Yuliana
Neologia: Jurnal Bahasa dan Sastra Indonesia Vol 7, No 2 (2026): August
Publisher : Fakultas Bahasa dan Sastra Indoensia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/neologia.v7i2.89117

Abstract

This study aims to describe the forms of directive speech acts and persuasive communication strategies in Hanan Attaki’s da’wah content on social media. This study employed a qualitative approach with a descriptive method. The research data consisted of directive utterances in da’wah content on the @kata_uha   account, which is integrated with Hanan Attaki’s official Instagram account. Data collection was carried out using listening and note-taking techniques, while data analysis utilized the interactive Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing. The results revealed six types of directive speech acts: inviting, suggesting, advising, requesting, commanding, and prohibiting. Advising was the most dominant form. Persuasive strategies are manifested through reflective questions, simple language, exemplary narratives, reframing experiences, inclusive language, and emotional and spiritual approaches. The findings indicate that directive speech acts support the effectiveness of da’wah communication in building the audience’s religious awareness
Co-Authors Ahmad Hendy Prasetyo Erna Yuliana Feriyanto Lismiati Fauziah Opik Jamaludin