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All Journal Rowter Journal
Nurul Amalia
Faculty of Social and Science, Universitas Pembangunan Panca Budi, Medan Indonesia

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The Influence of Brand Image on Interest to Buy and Stove Product Purchase Decision Rinnai at Home Smart Nurul Amalia; Cahyo Pramono; Rindi Andika
Rowter Journal Vol 1 No 1 (2022): Ȓowteɍ Journal
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/rowter.v1i1.574

Abstract

This research was conducted to explain the partial or simultaneous influence of brand image variables consisting of company image, user image and product image on buying interest and purchasing decisions. The total population used was 96 respondents consisting of consumers who were taken using a questionnaire which was used as a data collection method in this study. This study uses path analysis (path analysis). The results of the analysis show that there is a significant influence partially or simultaneously between the brand image variables consisting of company image, user image and product image on buying interest and purchasing decisions.
Co-Authors Cahyo Pramono Rindi Andika