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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Matondang Journal Polit Journal LingLit Journal
Timothy Ekeledirichukwu Onyejelem
Department of Journalism and Media Studies, Federal University Otuoke, Bayelsa State
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Perception of Nigerian Films by Christian Youths in Mowe Community Deborah Oluwadamilola Oyinloye; Perpetua Ogechi Aondover; Omotola Ogunbola; Timothy Ekeledirichukwu Onyejelem
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 1 (2026): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i1.8155

Abstract

The research work examined, “Perception of Nigerian films by Christian youths in Mowe community.” The study examined the perception of Christian films by youths of Mowe community with issues such as poor performance and production, which impacts the perception of Christian films negatively. The objectives of this study were to determine the extent of exposure of Christian youths in Mowe community to Nigerian Christian films, examine the perception of Nigerian Christian films among Christian youths in Mowe community, and also explore the influence of Christian films on the religious beliefs and practices of these Christian youths in Mowe community. The research questions were; what is the extent of exposure of Christian youths in Mowe community to Nigerian Christian films, how do Christian youths in Mowe community perceive Nigerian Christian films, and in what ways do these perceptions influence their religious beliefs and practices. Perception theory and cultivation theory were the theories used in this study. The research method used was survey method. This enabled the researcher to objectively collect, evaluate, verify information gathered through the use of questionnaires and synthesize evidence by establishing facts and reaching defensible conclusions. The findings of the study was that a large number of Mowe youths are exposed to Nigerian Christian films, as they frequently watch these films. According to these youths, Christian films do have some improvement to do, even though their movies have a positive impact on their faith. The recommendations were that efforts should be made by Nigerian Christian filmmakers to improve the quality of their films, as they continue to produce films that promotes Christian messages and values.
Social Media and Political Communication in the 2023 Campaign in Nigeria Mmesomachukwu Chukwuemeka Iloh; Ekpali Joseph Saint; Abdullahi Aliyu Maiwada; Timothy Ekeledirichukwu Onyejelem
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 1 (2026): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i1.8156

Abstract

This paper examines the role of social media in shaping political communication during the 2023 general election campaign in Nigeria. It investigates how political actors, parties, and citizen networks used digital platforms to disseminate messages, mobilise supporters, counter opposition narratives, and influence public opinion. Secondary data was used to generate relevant information on social media platform like Facebook, Twitter, Instagram, TikTok, and WhatsApp, to identify communication patterns, strategies, and audience engagement behaviour. The paper argues that social media served as a critical arena for agenda-setting, political persuasion, real-time interaction, and participatory discourse, while also amplifying misinformation, emotional appeals, and polarising content. The paper concludes that social media significantly reshaped Nigeria’s 2023 campaign landscape by expanding political reach, enhancing youth participation, and redefining how political messages are produced, circulated, and contested. Nigerian political candidates have endeavoured to navigate the complex social media landscape. Initiatives such as fact-checking organisations and partnerships with digital influencers came as countermeasures to misinformation and targeted messaging.
Global and Local Dynamics in Film Collaboration and Production Timothy Ekeledirichukwu Onyejelem
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 1 (2026): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The globalization of film production has intensified cross-border collaborations, reshaping creative practices, industrial structures, and cultural representations within national cinema industries. This paper examines the global-local dynamics that underpin film collaborations between Nollywood filmmakers and their counterparts in Hollywood and Bollywood. Based on the theoretical postulation of Diffusion of Innovation, the paper interrogates how power relations, market access, technological exchange, and cultural identity are negotiated within these transnational partnerships. It argues that while such collaborations offer Nollywood opportunities for skills transfer, international visibility, and market expansion, they also reproduce asymmetrical power structures that privilege dominant global film industries. The study further explores how local narratives, aesthetics, and production practices are reconfigured to meet global market expectations, often resulting in hybridized cinematic forms. The paper concludes that global and local dynamics in film collaboration and production reveal the complex negotiations that shape contemporary transnational cinema. Nollywood’s collaborations with Hollywood and Bollywood demonstrate how global partnerships can simultaneously function as sites of opportunity and constraint, facilitating access to capital, technology, professional networks, and international markets, while also embedding unequal power relations that influence creative control, narrative framing, and cultural representation.
Co-Authors Abdullahi Aliyu Maiwada Carol Dixon Odoyi Chidinma N. Ejekwu Chinelo Ebele Uchendu Deborah Oluwadamilola Oyinloye Ekpali Joseph Saint Eric Msughter Aondover Ibrahim Abdulkadir Mmesomachukwu Chukwuemeka Iloh Omolara Oluwabusayo Akin-Odukoya Omotola Ogunbola Perpetua Ogechi Aondover Uchendu Chinelo Ebele