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Abdullahi Aliyu Maiwada
Public Relations Unit, Nigeria Customs Service

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Role of Effective Communication Strategy as A Veritable Tool to Deepen Trade Facilitation Abdullahi Aliyu Maiwada
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 5 No 2 (2025): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (May
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v5i2.1345

Abstract

This paper explores the pivotal role of effective communication strategy as a veritable tool for deepening trade facilitation in contemporary global and national contexts. As countries strive to enhance cross-border trade efficiency, reduce transaction costs, and comply with international trade agreements such as the WTO Trade Facilitation Agreement, strategic communication emerges as a critical enabler of reform implementation, stakeholder engagement, and institutional transparency. The paper is anchored on Shannon-Weaver Model of Communication, Two-Way Communication Model and Stakeholder Theory. The paper argues that an effective communication strategy serves as a vital catalyst in deepening trade facilitation by streamlining the flow of information among stakeholders, minimizing misunderstandings, and promoting compliance with trade regulations. Moreover, strategic communication enhances stakeholder engagement, promotes awareness of trade benefits, and facilitates the adoption of digital trade platforms, which are crucial for efficient cross-border transactions. The paper concludes that in today’s fast-evolving global trade environment, the strategic deployment of effective communication is not just a supportive function; it is a catalyst for transformation. Effective communication is the bridge between policy and practice. When used deliberately and strategically, it strengthens institutional credibility and deepens trade facilitation in ways that drive economic growth, enhance environmental sustainability, and bolster national energy security. The future of trade is green, digital, and fast, and the time to act is now
Advances in Government Policy and Regulatory Communication: Nigeria Customs Service Perspective Abdullahi Aliyu Maiwada
Polit Journal Scientific Journal of Politics Vol 5 No 3 (2025): Polit Journal: Scientific Journal of Politics, August
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/polit.v5i3.1340

Abstract

Effective communication is central to the success of government policy implementation and regulatory enforcement, particularly in complex governance systems such as Nigeria. This paper explores the advances in government policy and regulatory communication from the perspective of the Nigeria Customs Service (NCS), a key agency responsible for trade facilitation and revenue generation, suppression of smuggling and implementation of government fiscal policies. Drawing on contemporary scholarly literature and practical case studies, the paper examines how the NCS has increasingly adopted strategic communication tools, such as digital platforms, stakeholder engagement, public awareness campaigns, and media framing, to improve transparency, facilitate compliance, and enhance institutional credibility. It highlights key initiatives, including the implementation of the Pre-Arrival Assessment Report (PAAR), the border closure policy, and the ongoing trade modernisation project, as evidence of the agency’s evolving communication practices. The paper also discusses the challenges that continue to undermine effective regulatory communication, including policy inconsistency, infrastructural constraints, misinformation, and limited professional communication capacity. The paper concludes that while significant progress has been made, sustained improvement in regulatory communication within the NCS requires institutional reforms, enhanced inter-agency coordination, and the professionalisation of communication functions to foster inclusive, accountable, and efficient public governance.
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