Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Lakhomi Journal
Subulola Etimiri
Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Audience Perception of the Elderly in Nollywood Films Subulola Etimiri; Omotola Ogunbola; Omolara Akin-Odukoya; Muhammad Ridwan
Lakhomi Journal Scientific Journal of Culture Vol 5 No 1 (2024): Lakhomi Journal : Scientific Journal of Culture, March
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/lakhomi.v5i1.1076

Abstract

This study is an assessment of Audience Perception of the Elderly in Nollywood Films. The general objective of this study is to examine how Nollywood Films affect how people see the elderly in society. The study examines how film perpetuates age stereotypes among the elderly. Some of the determined objectives are to examine how movie representation of the elderly shapes audience perception of old people in Nigeria. Data for this study was obtained through content analysis, in-depth interviews, and questionnaires. Screen Theory and Reflection Projection Theory were the theories used for this project. Content analysis was carried out on four films: Maami, October 1, Kasanova, and Ayelujara. An in-depth interview was conducted with two lecturers at Caleb University, Imota, Lagos, and questionnaires were distributed to 84 students of the school. This research work established that the portrayal of the elderly in Nollywood films has succeeded in influencing how viewers perceive the elderly. It also established that Nollywood Films have a significant influence on the audience's perception of the elderly and film as a medium is very vital and goes beyond merely seeing it as entertainment such as creating mindset, opinions, culture and life in general.
Influence of Nollywood Films Representation of the Elderly in Nigeria Subulola Etimiri
Lakhomi Journal Scientific Journal of Culture Vol 5 No 3 (2024): Lakhomi Journal : Scientific Journal of Culture, September
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/lakhomi.v5i3.1220

Abstract

The influence of Nollywood films on the representation of the elderly in Nigeria is a topic of significant cultural and social importance. Nollywood, the Nigerian film industry, is one of the largest and most prolific film industries in the world. With its diverse range of genres, Nollywood films have a profound impact on shaping societal views, especially concerning the elderly. Nollywood films often portray elderly characters in roles that reflect traditional Nigerian values. These films typically show older individuals as wise, respected members of the community, who provide guidance and spiritual leadership to younger generations. In many cases, elders are depicted as the moral compass of the family, helping to resolve conflicts and uphold traditional values. However, there is also a contrasting portrayal where the elderly people are seen as weak, helpless, or sometimes even villainous. Some films depict elderly characters as scheming or greedy, particularly in family dynamics involving inheritance or power struggles. This dual representation can influence the perception of the elderly, either affirming their revered status or challenging it. Nollywood films often highlight issues related to aging, such as health problems, physical decline, and the challenges of growing old in a rapidly changing society. While these depictions can raise awareness about the needs and struggles of the elderly, they sometimes present negative stereotypes, such as portraying elderly people as burdens on the family or society. This can shape how younger generations view aging, often emphasizing fear or avoidance of growing old.
Co-Authors Muhammad Ridwan Omolara Akin-Odukoya Omotola Ogunbola