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Omolara Akin-Odukoya
Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria

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Audience Perception of the Elderly in Nollywood Films Subulola Etimiri; Omotola Ogunbola; Omolara Akin-Odukoya; Muhammad Ridwan
Lakhomi Journal Scientific Journal of Culture Vol 5 No 1 (2024): Lakhomi Journal : Scientific Journal of Culture, March
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/lakhomi.v5i1.1076

Abstract

This study is an assessment of Audience Perception of the Elderly in Nollywood Films. The general objective of this study is to examine how Nollywood Films affect how people see the elderly in society. The study examines how film perpetuates age stereotypes among the elderly. Some of the determined objectives are to examine how movie representation of the elderly shapes audience perception of old people in Nigeria. Data for this study was obtained through content analysis, in-depth interviews, and questionnaires. Screen Theory and Reflection Projection Theory were the theories used for this project. Content analysis was carried out on four films: Maami, October 1, Kasanova, and Ayelujara. An in-depth interview was conducted with two lecturers at Caleb University, Imota, Lagos, and questionnaires were distributed to 84 students of the school. This research work established that the portrayal of the elderly in Nollywood films has succeeded in influencing how viewers perceive the elderly. It also established that Nollywood Films have a significant influence on the audience's perception of the elderly and film as a medium is very vital and goes beyond merely seeing it as entertainment such as creating mindset, opinions, culture and life in general.
Trends and Dynamics of Popular Culture and Media Messages on Public Transport Literature in Nigeria Eric Msughter Aondover; Omolara Akin-Odukoya
Lakhomi Journal Scientific Journal of Culture Vol 5 No 3 (2024): Lakhomi Journal : Scientific Journal of Culture, September
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/lakhomi.v5i3.1204

Abstract

The study of popular culture and media messages on public transport in Nigeria reveals an intriguing intersection between mass communication, social behavior, and the broader cultural dynamics of the country. Public transport systems in Nigeria, ranging from buses (Danfo), taxis, to larger interstate vehicles (like the ones operated by companies such as Peace Mass Transit), serve as crucial spaces where various media messages, social trends, and cultural practices converge. The development of cars has radically transformed and revolutionized road transport system and affected the medium, channel, pattern and direction of mass communication, especially in Africa, Asia, North America, and South America where public transport vehicles are used as channels of advertisement, cultural communication, identity construction, and social reflection. This paper utilised secondary data to interrogate the trends and dynamics of popular culture and media messages on public transport literature in Nigeria. The paper adopted the Cultural Populism Theory. The theory represents activists’ opposition to the ways in which dominant forces in capitalist society shape people’s behaviour and ways of thinking. The literature on the trends and dynamics of popular culture and media messages on public transport in Nigeria demonstrates the importance of this seemingly mundane space as a site of cultural production, socialization, and political discourse.
Co-Authors Eric Msughter Aondover Muhammad Ridwan Omotola Ogunbola Subulola Etimiri