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All Journal International Journal of Islamic Economics (IJIE) Image : Jurnal Riset Manajemen
Rino Febrianno Boer
LSPR Institute of Communication and Business
Economics, Econometrics & Finance

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Scarcity Message, FOMO, and Social Persuasive Technology on Impulse Buying among Generation Z Fast Fashion Consumers Putra Pratama; Elda Sri Andini; Rino Febrianno Boer
Image : Jurnal Riset Manajemen Vol. 13 No. 2 (2025): May 2025 - October 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.190

Abstract

Introduction/Main Objectives: This study examines the effect of scarcity message, fear of missing out (FOMO), and social persuasive technology on impulse buying behavior among Generation Z consumers in Indonesia’s fast fashion industry. As digital natives, Generation Z consumers are highly responsive to marketing stimuli and social interactions in digital environments. Background Problems: Despite growing literature on impulse buying behavior, limited studies examine how scarcity message, FOMO, and social persuasive technology jointly influence impulse buying among Generation Z consumers in fast fashion. Novelty: This study integrates these variables into a single empirical model to explain impulse buying behavior among Generation Z consumers, addressing limited research examining these factors together. Research Methods: This study uses a quantitative survey using data from 211 Generation Z consumers who purchased fast fashion products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding/Results: Results show scarcity message, FOMO, and social persuasive technology have positive and significant effects on impulse buying behavior, with social persuasive technology emerging as the strongest predictor. Conclusion: The findings highlight the role of digital-social persuasion in shaping impulse buying among Generation Z and provide theoretical contributions to Marketing 5.0 and implications for fast fashion marketers.
Strategic Communication for Artificial Intelligence Adoption in Islamic Finance: Governance, Ethics, and Public Trust Alan Munandar; Rino Febrianno Boer; Sarah Yunizka
Jurnal Internasional Ekonomi Islam Vol 8 No 01 (2026): International Journal of Islamic Economics
Publisher : The Postgraduate of Institut Agama Islam Negeri Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ijie.v8i01.13284

Abstract

Objective: This study aims to examine how strategic communication can support the responsible adoption of Artificial Intelligence in Islamic financial institutions, ensuring that technological innovation remains ethically grounded, socially legitimate, and publicly trusted.  Method: This study employs a structured qualitative literature review with thematic analysis by synthesizing scholarship on Artificial Intelligence in Islamic finance, Islamic banking transparency, shariah governance disclosure, explainable Artificial Intelligence, fintech trust, and Islamic ethical perspectives.  Result: The findings show that Artificial Intelligence creates opportunities for compliance support, service modernization, institutional efficiency, and digital innovation, but also generates communication risks when institutions fail to explain how Artificial Intelligence systems operate, how decisions are reviewed, and how accountability is maintained.  Implication: This study contributes to the literature by positioning strategic communication as a constitutive component of Artificial Intelligence governance across the planning, implementation, and evaluation stages of technological adoption in Islamic financial institutions. Originality or Novelty: This study provides a distinct theoretical contribution by shifting the focus of Artificial Intelligence adoption from purely technical capabilities to a communication-centered governance paradigm, conceptualizing strategic communication not as a post-hoc promotional activity but as an active structural mechanism that directly operationalizes Maqasid al-Shariah values throughout the technology deployment lifecycle.
Co-Authors Alan Munandar Elda Sri Andini Putra Pratama Sarah Yunizka