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All Journal Krisna: Kumpulan Riset Akuntansi
Ni Komang Mela Tri Utari
Universitas Tabanan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisa Faktor – Faktor Yang Mempengaruhi Gen– Z Dalam Menentukan Keputusan Investasi Agus Putra Mardika; I Putu Dharmawan Suryagita Susila Putra; Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; I Gusti Ayu Lia Yasmita
KRISNA: Kumpulan Riset Akuntansi Vol. 16 No. 2 (2025): KRISNA: Kumpulan Riset Akuntansi
Publisher : Faculty of Economics and Business, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kr.16.2.2025.345-353

Abstract

This study explores the factors that influence investment decisions among Generation Z in Indonesia.Through a qualitative approach, data was obtained from literature review, observation, and in-depthinterviews with 10 Generation Z respondents aged 21-27. This research utilizes the Self-DeterminationTheory (SDT) framework that includes aspects of personal motivation, social influence, self-confidence,independence, social relationships, and external factors. The research findings reveal that Generation Z'sinvestment decisions are driven by the motivation to achieve financial stability, overcome future-relatedconcerns, and recommendations from friends and family. Social media and influencers play an importantrole in shaping their investment preferences. The level of confidence in investing is influenced by theeducation provided by investment platforms and individual experience. While independence is a keyaspect, community input is still considered important. External factors, such as platform promotions andeconomic information, also have a significant influence on investment decisions.The study concludes thatGeneration Z integrates social influences and personal preferences in the investment decision-makingprocess, with a focus on autonomy and achieving long-term financial goals.
Co-Authors Agus Putra Mardika I Gusti Ayu Lia Yasmita I Putu Dharmawan Suryagita Susila Putra Ni Luh Laksmi Rahmantari