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All Journal Krisna: Kumpulan Riset Akuntansi Jurnal Ilmiah Manajemen Kesatuan
I Gusti Ayu Lia Yasmita
Universitas Tabanan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisa Faktor – Faktor Yang Mempengaruhi Gen– Z Dalam Menentukan Keputusan Investasi Agus Putra Mardika; I Putu Dharmawan Suryagita Susila Putra; Ni Luh Laksmi Rahmantari; Ni Komang Mela Tri Utari; I Gusti Ayu Lia Yasmita
KRISNA: Kumpulan Riset Akuntansi Vol. 16 No. 2 (2025): KRISNA: Kumpulan Riset Akuntansi
Publisher : Faculty of Economics and Business, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kr.16.2.2025.345-353

Abstract

This study explores the factors that influence investment decisions among Generation Z in Indonesia.Through a qualitative approach, data was obtained from literature review, observation, and in-depthinterviews with 10 Generation Z respondents aged 21-27. This research utilizes the Self-DeterminationTheory (SDT) framework that includes aspects of personal motivation, social influence, self-confidence,independence, social relationships, and external factors. The research findings reveal that Generation Z'sinvestment decisions are driven by the motivation to achieve financial stability, overcome future-relatedconcerns, and recommendations from friends and family. Social media and influencers play an importantrole in shaping their investment preferences. The level of confidence in investing is influenced by theeducation provided by investment platforms and individual experience. While independence is a keyaspect, community input is still considered important. External factors, such as platform promotions andeconomic information, also have a significant influence on investment decisions.The study concludes thatGeneration Z integrates social influences and personal preferences in the investment decision-makingprocess, with a focus on autonomy and achieving long-term financial goals.
Enhancing Bali MSMEs’ Competitiveness through Digital Strategies, Product Innovation, and Local Wisdom I Putu Putra Astawa; I Gusti Ayu Lia Yasmita; Ngurah Wisnu Murthi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4515

Abstract

This research is motivated by the challenges faced by MSMEs in Bali amid the increasingly competitive era of digitalization, as well as the need to preserve local cultural identity as a source of differentiation. The main objective of this study is to analyze the influence of digital marketing strategies, product innovation, and local wisdom values on the competitive advantage of MSMEs in Bali. This research employs an explanatory quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS), involving MSME actors who actively utilize digital technology in their business activities. The findings reveal that local wisdom has the most significant influence on competitive advantage, followed by product innovation. Meanwhile, the digital marketing strategy shows a positive yet statistically insignificant influence at the 5% significance level. Collectively, these three variables explain 85% of the variance in competitive advantage. This study contributes to the development of a glocalization model, integrating digital technology with local wisdom as a competitive strategy. The results provide important implications for policymakers and MSME practitioners in formulating adaptive, innovative, and culturally rooted business strategies.
Co-Authors Agus Putra Mardika I Putu Dharmawan Suryagita Susila Putra I Putu Putra Astawa Ngurah Wisnu Murthi Ni Komang Mela Tri Utari Ni Luh Laksmi Rahmantari