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All Journal Jurnal Manajemen Sains dan Organisasi (JMSO)
Wenti Krisnawati
Muhammadiyah Gresik University
Economics, Econometrics & Finance

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Factors Determining Purchase Decision On Products Somethinc Alifiya Ayu Firnanda; Wenti Krisnawati
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 3 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i3.11892

Abstract

Objective - The purpose of this research is to determine the influence of advertising attractiveness, influencer marketing, online customer reviews, and brand image on purchase decisions for Somethinc products. Design/Methodology/Approach - The research was conducted using a purposive sampling technique on 100 students at Muhammadiyah University of Gresik who were/had used, and had purchased at least once, Somethinc products. Then, the data was processed using IBM SPSS Statistics 24. Research Findings - It was found that Advertising Attractiveness, Influencer Marketing, Online Customer Reviews, and Brand Image had a positive influence on Purchase Decisions. Conclusions and Implications - The Somethinc product company can increase its Advertising Attractiveness, Influencer Marketing, Online Customer Reviews, and Brand Image to increase purchasing decisions, especially for the target market of Muhammadiyah University Gresik students.
Factors that Influence the Decision to Purchase Spotify Premium Services Putri Windy Aprilia; Wenti Krisnawati
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 3 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i3.12163

Abstract

Objective - The aim of the researcher is to determine the factors that influence the decision to purchase Spotify Premium services. Design/Methodology/Approach - Researchers used a quantitative approach, collecting data using questionnaires among 100 respondents who were or had used Spotify premium at Muhammadiyah University Gresik. The analysis technique used was purposive sampling with the help of software, namely SPSS 24. Research Findings - From the results of the researchers' tests, it was found that visual merchandising had a positive but not significant effect, advertising creativity had a positive and significant effect, e-service quality had a positive but not significant effect, and perceived value had a positive and significant effect. Conclusions and Implications - Advertising creativity and perceived value have a significant positive effect on purchasing decisions for Spotify Premium services. Meanwhile, visual merchandising and e-service quality have no effect. So, to increase purchases of premium Spotify services, Spotify can increase advertising creativity and perceived value, especially for the target market of Muhammadiyah Gresik University students.
Co-Authors Alifiya Ayu Firnanda Putri Windy Aprilia