Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Sains dan Organisasi (JMSO)
Putri Windy Aprilia
Muhammadiyah Gresik University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Factors that Influence the Decision to Purchase Spotify Premium Services Putri Windy Aprilia; Wenti Krisnawati
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 3 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i3.12163

Abstract

Objective - The aim of the researcher is to determine the factors that influence the decision to purchase Spotify Premium services. Design/Methodology/Approach - Researchers used a quantitative approach, collecting data using questionnaires among 100 respondents who were or had used Spotify premium at Muhammadiyah University Gresik. The analysis technique used was purposive sampling with the help of software, namely SPSS 24. Research Findings - From the results of the researchers' tests, it was found that visual merchandising had a positive but not significant effect, advertising creativity had a positive and significant effect, e-service quality had a positive but not significant effect, and perceived value had a positive and significant effect. Conclusions and Implications - Advertising creativity and perceived value have a significant positive effect on purchasing decisions for Spotify Premium services. Meanwhile, visual merchandising and e-service quality have no effect. So, to increase purchases of premium Spotify services, Spotify can increase advertising creativity and perceived value, especially for the target market of Muhammadiyah Gresik University students.
Co-Authors Wenti Krisnawati