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Akbar Ardiansyah
Sekolah Tinggi Ilmu Ekonomi Darul Falah Mojokerto

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KARAKTERISTIK SHARIAH RELATIONSHIP MARKETING: KARAKTERISTIK SHARIAH RELATIONSHIP MARKETING Muhammad Bagus Ismail; Akbar Ardiansyah; Muntiyah Agustiningsih
Dar El-Falah Vol 1 No 1 (2022): VOL 1 NO 1 (2022) : JANUARI
Publisher : Dar El-Falah

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Abstract

Shariah relationship marketing merupakan pengembangan dari pemasaran hubungan (relationship marketing) dengan kepatuhan syariah (shariah compliace). Syari’ah relationship marketing merupakan sebuah bentuk pemasaran syari’ah bagaimana hubungan antara perusahaan dan pelanggan dengan proses transaksi, interaksi, komunikasi, yang berorientasi dalam jangka panjang. Kepatuhan syariah (shariah compliance) merupakan manifestasi pemenuhan seluruh prinsip syariah dalam lembaga yang memiliki wujud karakteristik, integritas, dan kredibilitas di bank syariah. Karakteristik syariah relationship marketing, yakni: komitmen, komunikasi, penanganan konflik, dan kepatuhan syari’ah
Unsur Dan Faktor Yang Mempengaruhi Pengambilan Keputusan Konsumen Akbar Ardiansyah; Tsuwaibatul Islamiyah; Nela Budi Eka Sari
Dar El-Falah Vol 3 No 2 (2024): VOL 3 NO 2 (2024) : JULI
Publisher : Dar El-Falah

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Decision making is a series of activities carried out by someone in an effortto solve the problems being faced and then determine various alternativesthat are considered the most rational and in accordance with theorganizational environment. So making a decision means choosing andspecifying an alternative that is considered the most profitable of the severalalternatives faced. The stages of a purchase are as follows: (a) problemrecognition, (b) information search, (c) alternative assessment, (d) purchasedecision, (e) post-purchase behavior. Elements of decision making, namely:(a) The purpose of decision making, (b) Identification of alternativedecisions to solve problems, (c) Calculations regarding factors that cannotbe known beforehand or beyond human reach, and (d ) Means or tools toevaluate decision making. Meanwhile, consumer behavior in makingdecisions is influenced by four factors as follows: (a) information factors,(b) education level, (c) social or environmental factors, (d) cultural factors,(e) personal factors, and (f) psychological.
Co-Authors Muhammad Bagus Ismail Muntiyah Agustiningsih Nela Budi Eka Sari Tsuwaibatul Islamiyah