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All Journal IJEFSD
Nematilloyevna, Khayrullaeva Nilufarbeim
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Economics, Econometrics & Finance

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Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing Nematilloyevna, Khayrullaeva Nilufarbeim; Salimovna, Narzullayeva Gulchekhra; Muxammedovna, Tairova Masuma
International Journal on Economics, Finance and Sustainable Development Vol. 3 No. 12 (2021): IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v3i12.2519

Abstract

In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.
Co-Authors Muxammedovna, Tairova Masuma Salimovna, Narzullayeva Gulchekhra