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All Journal Journal of Management and Bussines (JOMB) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) MetaBio : Jurnal Pendidikan
Christin Imelda Girsang
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF INNOVATION, DIGITALIZATION, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF MSMES IN MEDAN CITY Vicella; Sarah Bintang Angelina; Sofiana Tampubolon; Ricko Lotama; Fenny Krisna Marpaung; Christin Imelda Girsang
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 3 (2026): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i3.782

Abstract

This study aims to examine and analyze the influence of Innovation, Digitalization, and Service Quality on Customer Satisfaction of MSMEs in Medan City. The research method used is a quantitative method with a descriptive quantitative approach, classified as explanatory research. The population of this study consists of mobile coffee shop MSME consumers in Medan City. The research sample includes 100 respondents selected using the accidental sampling technique. The data analysis method employed is multiple linear regression. The F-test results, with an F-calculated value of 381.717 > F-table of 2.70 and a significance level of < 0.05, indicate that Innovation, Digitalization, and Service Quality simultaneously have a significant influence on Customer Satisfaction of MSMEs in Medan City. The t-test results show that Innovation has a positive and significant influence on Customer Satisfaction, Digitalization has a positive and significant influence on Customer Satisfaction, and Service Quality has a positive and significant influence on Customer Satisfaction. The coefficient of determination analysis yielded an Adjusted R² value of 0.920, meaning that the variation in the variables of Innovation, Digitalization, and Service Quality explains 92.0% of Customer Satisfaction, while the remaining 8.0% is explained by other variables.
Brand Image, Lifestyle dan Prestige  terhadap Keputusan Pembelian Starbucks oleh Generasi Z Ericko, Ericko; Marpaung, Fenny Krisna; Natasya, Natasya; Wilson Wijaya; Sherren Cokro; Christin Imelda Girsang
Journal of Management and Bussines (JOMB) Vol. 8 No. 3 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qd9v1y02

Abstract

This study aims to analyze the influence of brand image, lifestyle, and prestige on Starbucks purchasing decisions by Generation Z. The research method used is quantitative research with an explanatory research approach. The population in this study were 1,229 students from the Faculty of Economics, Department of Management, Prima Indonesia University, in the 2019–2021 academic year, with a sample size of 93 respondents who consumed Starbucks. Data collection techniques were conducted through questionnaires, interviews, and documentation. Data analysis used multiple linear regression with the assistance of a statistical data processing program. The results showed that partially, brand image had a positive and significant effect on Starbucks purchasing decisions by Generation Z with a significance value of 0.001 < 0.05, lifestyle had a positive and significant effect on purchasing decisions with a significance value of 0.008 < 0.05, and prestige had a positive and significant effect on purchasing decisions with a significance value of 0.002 < 0.05. Simultaneously, brand image, lifestyle, and prestige had a positive and significant effect on Starbucks purchasing decisions by Generation Z with a significance value of 0.000 < 0.05. The conclusion of this study indicates that brand image, lifestyle, and prestige are factors that can increase Starbucks purchasing decisions among Generation Z.  Keywords: Brand Image, Generation Z, Purchasing Decisions, Lifestyle, Prestige  
RESPON PERTUMBUHAN DAN PRODUKSI ZUCCHINI (Cucurbita pepo L.) TERHADAP PERLAKUAN DOSIS  DAN JENIS PUPUK KANDANG Handayani Saragih; Christin Imelda Girsang; Rosmadelina Purba; Habib Fadilla
Jurnal Metabio Vol. 8 No. 1 (2026): MetaBio : Jurnal Pendidikan (Edisi Elektronik)
Publisher : Program Studi Pendidikan Biologi, Fakultas Keguruan Dan Ilmu Pendidikan Universitas Simalungun

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Abstract

Penelitian ini di laksanakan di PT.Djasa Putra Kel.Nagur Usang kec.Tapian Dolok kab.Simalungun dengan ketinggian  ±780 mdpl Penelitian ini di laksanakan bulan Februari sampai April  2025. Tujuan dari penelitian ini adalah untuk mengetahui Respon Pertumbuhan Dan Produksi Zucchini (Cucurbita Pepo L.) Terhadap Perlakuan dosis dan jenis pupuk kandang. Penelitian ini menggunakan Rancangan Petak Terbagi (RPT) 2 faktor yang pertama adalah Dosis PK Dosis pupuk kandang yang terdiri dari 3 taraf yaitu : D1 = 2,5 Ton/Ha = 2,8 kg/plot, D2= 5 Ton/Ha = 5,6 kg/plot, D3 = 7,5 Ton/Ha = 8,4 kg/plot. Faktor yang kedua adalah Jenis PKjenis pupuk kandang yang terdiri dari 3 taraf yaitu : J1 =  Pupuk Kandang Ayam, J2 =  Pupuk Kandang Kambing dan J3 = Pupuk kandang Lembu. Hasil penelitian ini menunjukan bahwa perlakuan dosis pupuk kandang memiliki respon tidak nyata terhadap tinggi tanaman (2 mst, 3 mst dan 4 mst), diameter buah, panjang buah, bobot buah per tanaman dan bobot buah per plot. Tinggi tanaman tertinggi pada 2 mst, 3 mst dan 4 mst terdapat pada D3 yaitu (23,94) cm, (38,64) cm dan (51,69) cm. Diameter buah terbesar terdapat pada  D3 (6,06) cm, Panjang buah D3 (20,00) cm, Bobot buah per tanaman D3 (2,48) kg dan Bobot buah per plot D2 (36,78) kg. Perlakuan jenis pupuk kandang memiliki respon nyata terhadap tinggi tanaman (2 mst, 3 mst dan 4 mst), Panjang buah dan Bobot buah per plot. Tinggi tanaman tertinggi terdapat J1 masing masing (24,28) cm, (39,03) cm dan (52,00) cm. Pada parameter lainnya J1 memiliki besaran tertinggi di bandingkan perlakuan lainnya. Diameter buah J1 (6,02) cm, Panjang buah J1(20,56) cm dan Bobot buah per plot J1 (40,11) kg. Perlakuan interaksi dosis dan jenis pupuk kandang memiliki respon tidak nyata terhadap tinggi tanaman (2 mst, 3 mst dan 4 mst), Diameter buah, Panjang buah, Bobot buah per tanaman dan Bobot buah per plot. Tinggi tanaman  tertinggi pada umur 2 Mst terdapat pada perlakuan D1J1 (25,00) cm, pada umur 3 Mst tanaman tertinggi terdapat pada D3J1(39,50) cm dan pada umur 4 Mst tanaman tertinggi terdapat pada D1J2 (52,25) cm, Diameter buah D2J1 (6,11) cm, Panjang buah D2J1 (21,00) cm, Bobot buah per tanaman D2J1(2,64) kg dan Bobot buah per plot D1J1 (41,33) kg.
Co-Authors Ericko, Ericko Habib Fadilla Handayani Saragih Marpaung, Fenny Krisna Natasya Natasya Ricko Lotama Rosmadelina Purba Sarah Bintang Angelina Sherren Cokro Sofiana Tampubolon Vicella Wilson Wijaya