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All Journal Dinasti International Journal of Education Management and Social Science
Nukmanul H, Ilham
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Education

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Needs Analysis for Developing Ciputrawangi Agrotourism in Sumedang Regency: An Integration of SWOT Analysis, AHP, and Linear Regression Nataliningsih, Nataliningsih; Suseno, Gijanto Purbo; Ningsih, Gumoyo Mumpuni; Nukmanul H, Ilham
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6645

Abstract

This research examines the development requirements of Ciputrawangi Agrotourism in Sumedang Regency using SWOT, AHP, and linear regression to formulate sustainable strategies. The site boasts natural attractions like scenic waterfalls, gardens, and convenient access, bolstered by internal strengths such as parking spaces and basic amenities, alongside external opportunities from community backing and rising regional income. Data from seven respondents (village head, managers, traders, and visitors) yielded IFE scores of 3.04 and EFE scores of 2.98, positioning it in Quadrant I (aggressive growth strategy). AHP prioritized six strategies: enhancing facilities, boosting promotion, and environmental conservation. Linear regression indicates that strengths and opportunities significantly mitigate threats (R² = 0.78), affirming the viability of Ciputrawangi Agrotourism.
Co-Authors Gijanto Purbo Suseno Gumoyo Mumpuni Ningsih Nataliningsih, Nataliningsih