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All Journal Dinamika
Faizal, Gita Umul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Dinamika

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KELEKATAN SOSIAL DAN PENGHINDARAN KONFLIK: STUDI PEMILIHAN WARUNG DI KAMPUNG CISAAT Faizal, Gita Umul; Rahmah, Hikma Nadya; Elina, Ina; Damayanti, Sri
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1164

Abstract

This study aims to examine the influence of social relationships and conflict avoidance strategies on community consumption practices within a local community. The study employs a qualitative approach using a case study method in Kampung Cisaat, utilizing in-depth interviews, participatory observation, and document analysis. The results indicate that community economic decisions are not entirely based on rational considerations such as price and distance, but are influenced by social factors such as closeness to the seller, neighborhood norms, and the desire to maintain social harmony. The phenomenon of choosing more expensive shops reflects the presence of social embeddedness in economic activities, where economic actions are embedded within existing social relationships. Informal social pressure and solidarity among residents are the primary factors driving the community to continue shopping at specific shops as a strategy to avoid conflict. Thus, the community’s consumption practices demonstrate that economic activities are social in nature and cannot be separated from the context of the social relationships that surround them.
Co-Authors Elina, Ina Rahmah, Hikma Nadya Sri Damayanti