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All Journal Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Frestina Maya Safitri
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA TOKO BUAH NUR BUAH BLITAR Frestina Maya Safitri; Rifda Izzatun Nada; Ika Nurfitriani
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 5 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Mei 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i5.357

Abstract

This study aims to determine marketing strategies for fresh fruit businesses located in Kanigoro, Blitar, East Java, and to serve as a reference for decision-making regarding marketing strategies for several fruit stores in Blitar in order to increase sales in the future. The marketing strategy was formulated through a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, which was then outlined using the Internal Factor Analysis Strategic (IFAS) and External Factor Analysis Strategic (EFAS) methods. The results of the IFAS and EFAS analyses were subsequently mapped into a SWOT diagram to determine the appropriate strategy based on the data analysis. The results of the SWOT diagram analysis indicate that the business is positioned in Quadrant I, suggesting an aggressive strategy by utilizing external opportunities to maximize internal strengths.
Co-Authors Ika Nurfitriani Rifda Izzatun Nada