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All Journal Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Rifda Izzatun Nada
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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PRAKTIK JUAL BELI VOUCHER TELEPON DI ASRAMA AL ASYIQIE NGAMPEL KEDIRI DALAM PERSPEKTIF EKONOMI ISLAM Rifda Izzatun Nada; Sutantri
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 4 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (April 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i4.345

Abstract

This study aims to determine the practice of buying and selling telephone vouchers at Al Asyiqie Dormitory, Ngampel Kediri, and to analyze it from the perspective of Islamic economics. Telephone vouchers are provided as a means of communication for students who do not return home for one full year so that they can stay in touch with their parents and families. This research uses a qualitative approach with field research methods. Data collection techniques were carried out through observation, interviews, and documentation. The results show that the sale and purchase of telephone vouchers are carried out by the dormitory security administrators with voucher denominations of IDR 6,000, IDR 12,000, IDR 18,000, IDR 25,000, IDR 26.000 and IDR 65,000, at a price of IDR 1,000 per minute. The contract is carried out verbally, and transactions take place based on the willingness of both parties. This practice is not considered a monopoly because it aims to meet the students' needs rather than to seek excessive profit. From the perspective of Islamic economics, this practice has fulfilled the pillars and conditions of sale and purchase and does not contain elements of gharar or fraud. However, the aspect of price fairness still needs attention because some students consider the price quite expensive. Therefore, an evaluation of price fairness is needed so that the principle of justice in Islamic economics can be optimally realized.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA TOKO BUAH NUR BUAH BLITAR Frestina Maya Safitri; Rifda Izzatun Nada; Ika Nurfitriani
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 5 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Mei 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i5.357

Abstract

This study aims to determine marketing strategies for fresh fruit businesses located in Kanigoro, Blitar, East Java, and to serve as a reference for decision-making regarding marketing strategies for several fruit stores in Blitar in order to increase sales in the future. The marketing strategy was formulated through a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, which was then outlined using the Internal Factor Analysis Strategic (IFAS) and External Factor Analysis Strategic (EFAS) methods. The results of the IFAS and EFAS analyses were subsequently mapped into a SWOT diagram to determine the appropriate strategy based on the data analysis. The results of the SWOT diagram analysis indicate that the business is positioned in Quadrant I, suggesting an aggressive strategy by utilizing external opportunities to maximize internal strengths.
Co-Authors Frestina Maya Safitri Ika Nurfitriani Sutantri