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All Journal Mumtaza: Journal of Community Engagement Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Ika Nurfitriani
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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Peningkatan Potensi Petani Nanas melalui Program Pendampingan Pembuatan dan Pemasaran Sambal Nanas Ika Nurfitriani; Khairan
Transformative Service Journal Vol 2 No 1 (2026)
Publisher : Yayasan Literasi Altruis Khatulistiwa

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Abstract

Manggis Village, Ngancar District, Kediri Regency is one of the largest pineapple producers in East Java, but the abundance of pineapples in the village has not been optimized by the community due to a lack of innovation in how to process pineapples into products with high selling value. Furthermore, the community lacks understanding of how to market processed pineapple products. They prefer to sell the pineapples harvested from their plantations directly at low prices without processing them to increase their selling price and community income. Therefore, innovation is needed to process pineapples into products with high selling value. Using the PAR approach, the goal of this program is for the community to be able to optimize their harvest into products with higher selling prices and to better understand how to market these products. The implementation of activities includes: (1) socialization of increasing pineapple processing yields (2) training in making pineapple sambal (3) formation of SME groups (4) ongoing assistance and marketing training. The result of this program is the creation of a pineapple sambal product named “Sambal Nanas Khas Ngancar” with very attractive packaging and labeling.  The final outcome of this program can contribute to enhancing the capacity of MSME human resources, expanding market access, and increasing farmers’ income potential through the diversification of pineapple-based processed products rooted in local potential.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA TOKO BUAH NUR BUAH BLITAR Frestina Maya Safitri; Rifda Izzatun Nada; Ika Nurfitriani
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 5 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Mei 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i5.357

Abstract

This study aims to determine marketing strategies for fresh fruit businesses located in Kanigoro, Blitar, East Java, and to serve as a reference for decision-making regarding marketing strategies for several fruit stores in Blitar in order to increase sales in the future. The marketing strategy was formulated through a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, which was then outlined using the Internal Factor Analysis Strategic (IFAS) and External Factor Analysis Strategic (EFAS) methods. The results of the IFAS and EFAS analyses were subsequently mapped into a SWOT diagram to determine the appropriate strategy based on the data analysis. The results of the SWOT diagram analysis indicate that the business is positioned in Quadrant I, suggesting an aggressive strategy by utilizing external opportunities to maximize internal strengths.
Co-Authors Frestina Maya Safitri Khairan Rifda Izzatun Nada