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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Fadyla, Putri
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Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Penetapan Agenda Terbalik dalam Pemberitaan Isu Viral di Media Online Karerek; Fadyla, Putri
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 7 No 1 (2026): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

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Abstract

This study examines the practice of reverse agenda setting in the news production process of the online media Tribunsumsel.com in reporting viral issues. Using a qualitative case study approach, data were collected through interviews with the editorial team and analysis of published news content. The findings indicate that news agenda formation occurs through interactions between social media, the newsroom, and the public. Viral issues on social media function as initial signals that attract media attention (agenda rippling), develop into structured news coverage (agenda diffusion), and culminate in follow-up reporting as a form of verification representing the final stage of reverse agenda setting. Despite pressures related to speed and virality, fact verification remains a core principle of journalistic practice. Overall, this study highlights a shift in the initial sources of media agendas in the digital era and underscores the challenges faced by online media in balancing timeliness, accuracy, and social responsibility.
Co-Authors Karerek, Karerek