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All Journal Budimas : Jurnal Pengabdian Masyarakat
Oktavia Eka Ardyanti
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Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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STRATEGIES FOR DIGITIZATION AND VISUALIZATION OF BUSINESS IDENTITY IN EMPOWERING MSMEs IN TAMBAK WEDI VILLAGE Oktavia Eka Ardyanti; Satria Tegar Sanubari; Carrisa Irma Dehlia; Ahmad Asyroful Ibad; Andi Muchammad Fadel Abista; A. Muammar Alawi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18121

Abstract

This community service aims to contribute to the Tambak Wedi Village community in the Micro, Small and Medium Enterprises (MSME) sector to empower their businesses. The method used for this research is PAR (Participatory Action Research) with 5 stages starting from problem identification to evaluation. The targets of the activity included 10 MSMEs out of a total of 50 MSMEs recorded in Tambak Wedi Village. The results of this activity increase the understanding of MSME actors regarding the digitization of business locations through Google Maps tagging, visual business identity such as logos and banners, and the use of digital platforms in conducting promotions to increase sales and business branding.
Co-Authors A. MUAMMAR ALAWI Ahmad Asyroful Ibad Andi Muchammad Fadel Abista Carrisa Irma Dehlia Satria Tegar Sanubari