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All Journal Jurnal EMT KITA
Pradipta, Amrizal Eka
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Economics, Econometrics & Finance

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Pengaruh Lokasi, Pemasaran, dan Pelayanan terhadap Kepuasan Wisatawan Lokal Curug Lawe Benowo Kalisidi Pradipta, Amrizal Eka; Amron, Amron; Wardhani, Masitha Fahmi; Purusa, Nanda Adhi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6194

Abstract

This study aims to analyze the influence of location, marketing, and service on the satisfaction of tourists at Curug Lawe Benowo Kalisidi. The data used in this study comes from the distribution of questionnaires via Google Form and obtained with a total of 118 respondents. The sampling method in this study uses a purposive sampling method with the criteria that visitors have visited at least 2 times in the last 6 months. The analysis tool for processing data uses the SPSS 25.0 testing application. The method for analyzing this study is based on quantitative primary data, the use of multiple linear research methods, then the testing stages carried out are: validity test, reliability, classical assumption test, multiple linear regression, t test, F test and coefficient of determination. The results of the study show that: (1) Location contributes positively and significantly to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (2) Marketing has a positive and significant contribution to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (3) Service contributes positively and significantly to increasing the satisfaction of tourists at Curug Lawe Benowo Kalisidi.
Co-Authors Amron Amron, Amron Masitha Fahmi Wardhani Purusa, Nanda Adhi