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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Teknologi Dan Sistem Informasi Bisnis Economics and Digital Business Review Dinamika Journal of Indonesian Economy and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal REP (Riset Ekonomi Pembangunan)
Purusa, Nanda Adhi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Penerapan Articial Intelligence sebagai Stimulus Niat Beli Konsumen dalam Pemasaran Media Sosial Kusuma, Pradana Jati; Purusa, Nanda Adhi; Aqmala, Diana; Chasanah, Amalia Nur
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 4 (2023): Oktober 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i4.1057

Abstract

Artificial intelligence technology offers accuracy and efficiency in the online shopping experience on social media. The experience of social media users who have applied artificial intelligence can optimize the other potentials of social media. This research presents the application of artificial intelligence technology through accurate experiences and interactive experiences with utilitarian value as a mediating variable that drives consumer purchase intentions. The accuracy of experience and the interactive experience in utilizing artificial intelligence on social media has a significant direct and indirect influence on consumer purchasing intentions. However, perceived utilitarian value can encourage consumer purchases better than the experience of directly implementing artificial intelligence technology. The results of this research show that the accuracy and interaction of artificial intelligence technology on social media are able to encourage the formation of consumer purchase intention
Pengaruh Kualitas, Presepsi Harga, Dan Citra Merek Terhadap Minat Beli Ulang Produk The Executive Di Kota Semarang Dengan Keputusan Pembelian Sebagai Variabel Intervening Shakti, Niko Wildhan; Mahmud, Mahmud; Panjaitan, Roymon; Purusa, Nanda Adhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2309

Abstract

The fashion industry is currently very competitive. Most fashion brands provide necessities that are used in everyone's lives. The fashion in question is clothes from the executive. This research aims to examine the influence of quality, price perception, and brand image on the decision to repurchase executive products in Semarang City with the purchase decision being an intervening variable. The method used in this research is quantitative. The method for obtaining samples used a purposive sampling technique using 175 respondents using questionnaires via Google form. In the data analysis process, SMARTPLS is used. The results of data processing imply that brand image does not have a significant influence on repurchase interest in the executive products in Semarang, while price and product quality have a significant influence on purchasing decisions and repurchase interest in the executive brand in the city of Semarang. Keywords: Quality, Price Perception, Brand Image, Purchase Decision and Repurchase Intention
Pengaruh Atraksi, Amenitas dan Aksesibilitas Terhadap Keputusan Wisatawan Untuk Berkunjung di Objek Wisata Pantai Pasir Kencana, Kota Pekalongan. Aryanto, Wahyu Sendi; Mahmud, Mahmud; haryadi, Guruh Taufan; Purusa, Nanda Adhi
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6249

Abstract

Keputusan wisatawan untuk mengunjungi suatu objek wisata memiliki peran krusial dalam perkembangan objek tersebut. Penelitian ini dilaksanakan dengan tujuan untuk menilai pengaruh atraksi , amenitas dak aksesibilitas pada keputusan wisatawan untuk berkunjung di Objek Wisata Pantai Pasir Kencana Kota Pekalongan. Penelitian ini dianalisis melalui metode regresi linier berganda, pada pengunjung yang pernah mengunjungi Objek Pantai Pasir Kencana Kota Pekalongan sebagai sampel penelitian. Kuesioner diberikan kepada wisatawan yang sudah mendatangi Objek Pantai Pasir Kencana Kota Pekalongan menggunakan teknik pengambilan sampel accidental sampling, dengan banyak sampel sebanyak 100 responden, Hasil dari penelitian menyatakan yakni keputusan berkunjung dipengaruhi secara positif dan signifikan oleh atraksi , amenitas dan aksesibilitas. Uji F menunjukkan bahwa keputusan berkunjung ke Objek Wisata Pantai Pasir Kencana secara signifikan dipengaruhi secara bersamaan oleh atraksi, amenitas dan aksesibilitas. Oleh karena itu, pengelola Pantai Pasir Kencana disarankan untuk terus mempertahankan dan meningkatkan atraksi , amenitas dan aksesibilitas agar jumlah pengunjung dapat terus meningkat setiap tahunnya. Kata Kunci: atraksi, amenitas, aksesibilitas dan keputusan berkunjung
Pengaruh Kepuasan Kerja, Motivasi Kerja, Dan Komitmen Pegawai Terhadap Kinerja Pegawai Dinas Kepemudaan Dan Olahraga Kota Semarang Fahriza, Mohammad Nurul Zamil; Samasta, Almira Santi; Ingsih, Kusni; Purusa, Nanda Adhi
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1590

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi hubungan antara Kepuasan Kerja, Motivasi Kerja, dan Komitmen Pegawai yang mempengaruhi Kinerja Pegawai. Penelitian ini dilakukan pada Dinas Kepemudaan dan Olahraga Kota Semarang. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, menggunakan metode penelitian analisis linier berganda, tahap uji yang dilakukan adalah: uji validitas, reliabilitas, normalitas, heteroskedastisitas, multikolinieritas, regresi linear berganda, uji F, uji t dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan kuesioner dengan menyebarkan dan data valid yang berhasil dikumpulkan sebanyak 103 responden. Metode pengambilan sampel pada penelitian ini adalah sensus sampling. Alat bantu pengujian yang digunakan adalah SPSS. Hasil penelitian ini menunjukan bahwa variabel Kepuasan Kerja, Motivasi Kerja, dan Komitmen Pegawai secara parsial berpengaruh positif terhadap Kinerja Pegawai. Sedangkan secara simultan variabel Kepuasan Kerja, Motivasi Kerja, dan Komitmen Pegawai berpengaruh positif dan signifikan terhadap Kinerja Pegawai.
RETRACTED ARTICLE: E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness Perdana, Tito Aditya; Purusa, Nanda Adhi; Kurniawan, Rudi; Suryawijaya, Tito Wira Eka
Journal of Indonesian Economy and Business Vol 40 No 2 (2025): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i2.10994

Abstract

Introduction/Main Objectives: This study aims to determine the implementation and the right business strategy for sustainable fisheries that adopt the "E-Blue" blue economy ecosystem model. Background Problems: The challenges faced in developing a booming blue economy emphasize the need for strong commitment and collaboration between central and regional governments, to support overall development. The background problems also recognize technology’s impact on the activities of micro, small and medium enterprises (MSMEs) and stress the significance of quick responses to these changes. Novelty: This lies in the study’s exploration of the role of digital transformation in sustainable fisheries within the blue economy framework. It emphasizes the need for commitment, innovation, and technological adaptation to ensure the success of blue economy-based development. Research Methods: This qualitative study adopts a narrative approach to gather data on sustainable fisheries strategies aligned with the blue economy ecosystem model. The research utilizes this approach to gain insights into the development possibilities for the research object. Finding/Results: The study's findings highlight the crucial role of the government’s commitment and decisive actions for the successful development of the blue economy in the fisheries sector. The study underscores the potential of digital transformation as a bridge between stakeholders and consumers, enabling efficient supply chain management and diverse product processing for community welfare. Conclusion: The study concludes that successful blue economy development relies on strong collaboration between governments, innovative policy programs, and swift responses to technological changes. The study emphasizes the importance of conti­nuous innovation to enhance competitiveness and market access in Indonesia's fisheries sector.
DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer) Rudianto, Muhammad; Farida, Ida; Anomsari, Ariati; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e88yg670

Abstract

This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer satisfaction are proven to have a significant effect on consumer loyalty, while product quality and price do not show a significant direct effect on loyalty. However, product quality is proven to have an indirect effect on consumer loyalty through consumer satisfaction as a mediating variable. These findings emphasize the importance of improving quality and brand image to build loyalty.
PERAN MEDIASI STRES KERJA DALAM HUBUNGAN BEBAN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KEPUASAN KERJA PADA KARYAWAN PT. DELTA DUNIA SANDANG TEKSTIL (DDST) DEMAK Rajwa, Jilan Nafiatur; Febriana, Artha; Kadarningsih, Ana; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/nhdf2f87

Abstract

This study analyzes the impact of Workload and Physical Work Environment on Job Satisfaction of employees of PT. Delta Dunia Sandang Tekstil (DDST) in Demak, with Job Stress as an intermediary variable. Using 180 samples and multiple linear regression analysis (Smartpls v4), it was found that Workload, Physical Work Environment, and Job Stress significantly affect Job Satisfaction. Physical Work Environment has the greatest influence on Job Stress (effect size 0.785), indicating the importance of a good work environment to reduce stress. Job Stress is also significant on Job Satisfaction (effect size 0.147), confirming that stress management increases satisfaction. Workload also has a strong influence on Job Satisfaction (effect size 0.293) and Job Stress (effect size 0.145), highlighting the need for a balanced workload. However, the direct effect of Physical Work Environment on Job Satisfaction in this model is not significant.
PENINGKATAN KEDISIPLINAN KERJA MELALUI LINGKUNGAN KERJA DI DISPORA SEMARANG Aripin, M; Haziroh, Awanis Linati; Sari, Raden Ayu Aminah Rizkia Puspita; Purusa, Nanda Adhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3099

Abstract

Introduction: This study aims to examine the extent to which financial literacy influences the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in the craft sector in Gorontalo Regency. Methods: The approach used is a quantitative approach, involving 80 respondents selected using a sampling technique based on the Slovin formula. Data collection was carried out by distributing questionnaires analyzed using a Likert scale. The entire data processing and analysis process was carried out with the help of Microsoft Excel, including instrument testing, classical assumption testing, and hypothesis testing. Results: The results of this study are expected to provide a comprehensive understanding of the impact of financial literacy on the financial performance of MSMEs in the craft sector. The research findings show that financial literacy has a significant effect on improving the financial performance of MSMEs in the region. Keywords: Financial Literacy, Financial Performance, MSMEs, Handicrafts
Studi Terhadap Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Variabel Kepuasan Kerja sebagai Variabel Intervening pada PT. Pelindo Pelabuhan Tanjung Emas Himawan, Evelyne Ayu Febriany Putri; Purusa, Nanda Adhi; Pakarti, Piji; Setiawan, Aries
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19593

Abstract

Penelitian ini menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi, di PT Pelindo Pelabuhan Tanjung Emas. Menggunakan metode kuantitatif dengan SmartPLS, penelitian ini melibatkan seluruh 92 pegawai PT Pelindo Pelabuhan Tanjung Emas. Hasil menunjukkan beban kerja dan lingkungan kerja signifikan positif terhadap kepuasan kerja. Beban kerja juga signifikan positif terhadap kinerja karyawan. Namun, lingkungan kerja dan kepuasan kerja tidak signifikan terhadap kinerja karyawan. Kepuasan kerja tidak memediasi hubungan antara beban kerja atau lingkungan kerja terhadap kinerja karyawan.
STUDI TERHADAP DISIPLIN KERJA PEGAWAI NON–ASN DINAS PEKERJAAN UMUM KOTA SEMARANG Hidayaturrohmah, Isna; Purusa, Nanda Adhi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5596

Abstract

Penelitian ini tujuannya guna menguji pengaruh kepemimpinan, motivasi kerja, kompensasi, dan beban kerja padadisiplin kerja pegawai non-ASN di Dinas Pekerjaan Umum Kota Semarang. Riset ini termasuk riset kuantitatif, dan data dihimpun melalui kuesioner. Jumlah sampel sebanyak 145, dan sampel diambil melalui teknik simple random sampling. Analisis data riset ini yakni Structural Equation Modeling metode Partial Least Squares (PLS). Temuan riset ini mengungkapkan jika: Pertama, riset ini menemukan jika beban kerja tidak berpengaruh signifikan pada disiplin kerja. Kedua, ditemukan jika kepemimpinan berpengaruh positif dan signifikan pada disiplin kerja. Ketiga, kompensasi berpengaruh positif signifikan pada disiplin kerja. Terakhir, riset ini menyimpulkan jika motivasi kerja berpengaruh positif dan signifikan terhadap disiplin kerja. Temuan riset ini mengungkapkan bila dengan memahami elemen-elemen ini, manajemen dapat menumbuhkan disiplin kerja karyawan, sehingga memfasilitasi pencapaian tujuan organisasi.
Co-Authors Adilla Kustya Ulfa AGUNG SEDAYU Ariati Anomsari Aripin, M Aryanto, Wahyu Sendi Awanis Linati Haziroh Chasanah, Amalia Nur Diana Aqmala Fahriza, Mohammad Nurul Zamil Febriana, Artha Fery Riyanto haryadi, Guruh Taufan Hidayaturrohmah, Isna Himawan, Evelyne Ayu Febriany Putri Ida Farida Kusni Ingsih Kusuma, Pradana Jati Made Gede Wirakusuma Mahmud Mahmud Oktaviyanto, Salsabila Ayu Panca, Ardhilla Rossynta Perdana, Tito Aditya Piji Pakarti Puji Purwatiningsih, Aris Rajwa, Jilan Nafiatur Roymon Panjaitan Rudi Kurniawan Rudianto, Muhammad Samasta, Almira Santi Sari, Raden Ayu Aminah Rizkia Puspita Setiawan, Aries Shakti, Niko Wildhan Suryawijaya, Tito Wira Eka Ulandari, Tia Putri Ulya, Zahrotul Wibowo, Mochammad Eric Suryakencana