Article Per Year (5 Year)
p-Index From 2021 - 2026
2.534
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal EMT KITA JURNAL LENTERA BISNIS Jurnal Teknologi Dan Sistem Informasi Bisnis Dinamika Journal of Indonesian Economy and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Jurnal REP (Riset Ekonomi Pembangunan)
Purusa, Nanda Adhi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Penerapan Articial Intelligence sebagai Stimulus Niat Beli Konsumen dalam Pemasaran Media Sosial Kusuma, Pradana Jati; Purusa, Nanda Adhi; Aqmala, Diana; Chasanah, Amalia Nur
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 4 (2023): Oktober 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i4.1057

Abstract

Artificial intelligence technology offers accuracy and efficiency in the online shopping experience on social media. The experience of social media users who have applied artificial intelligence can optimize the other potentials of social media. This research presents the application of artificial intelligence technology through accurate experiences and interactive experiences with utilitarian value as a mediating variable that drives consumer purchase intentions. The accuracy of experience and the interactive experience in utilizing artificial intelligence on social media has a significant direct and indirect influence on consumer purchasing intentions. However, perceived utilitarian value can encourage consumer purchases better than the experience of directly implementing artificial intelligence technology. The results of this research show that the accuracy and interaction of artificial intelligence technology on social media are able to encourage the formation of consumer purchase intention
Pengaruh Kualitas, Presepsi Harga, Dan Citra Merek Terhadap Minat Beli Ulang Produk The Executive Di Kota Semarang Dengan Keputusan Pembelian Sebagai Variabel Intervening Shakti, Niko Wildhan; Mahmud, Mahmud; Panjaitan, Roymon; Purusa, Nanda Adhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2309

Abstract

The fashion industry is currently very competitive. Most fashion brands provide necessities that are used in everyone's lives. The fashion in question is clothes from the executive. This research aims to examine the influence of quality, price perception, and brand image on the decision to repurchase executive products in Semarang City with the purchase decision being an intervening variable. The method used in this research is quantitative. The method for obtaining samples used a purposive sampling technique using 175 respondents using questionnaires via Google form. In the data analysis process, SMARTPLS is used. The results of data processing imply that brand image does not have a significant influence on repurchase interest in the executive products in Semarang, while price and product quality have a significant influence on purchasing decisions and repurchase interest in the executive brand in the city of Semarang. Keywords: Quality, Price Perception, Brand Image, Purchase Decision and Repurchase Intention
Pengaruh Atraksi, Amenitas dan Aksesibilitas Terhadap Keputusan Wisatawan Untuk Berkunjung di Objek Wisata Pantai Pasir Kencana, Kota Pekalongan. Aryanto, Wahyu Sendi; Mahmud, Mahmud; haryadi, Guruh Taufan; Purusa, Nanda Adhi
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6249

Abstract

Keputusan wisatawan untuk mengunjungi suatu objek wisata memiliki peran krusial dalam perkembangan objek tersebut. Penelitian ini dilaksanakan dengan tujuan untuk menilai pengaruh atraksi , amenitas dak aksesibilitas pada keputusan wisatawan untuk berkunjung di Objek Wisata Pantai Pasir Kencana Kota Pekalongan. Penelitian ini dianalisis melalui metode regresi linier berganda, pada pengunjung yang pernah mengunjungi Objek Pantai Pasir Kencana Kota Pekalongan sebagai sampel penelitian. Kuesioner diberikan kepada wisatawan yang sudah mendatangi Objek Pantai Pasir Kencana Kota Pekalongan menggunakan teknik pengambilan sampel accidental sampling, dengan banyak sampel sebanyak 100 responden, Hasil dari penelitian menyatakan yakni keputusan berkunjung dipengaruhi secara positif dan signifikan oleh atraksi , amenitas dan aksesibilitas. Uji F menunjukkan bahwa keputusan berkunjung ke Objek Wisata Pantai Pasir Kencana secara signifikan dipengaruhi secara bersamaan oleh atraksi, amenitas dan aksesibilitas. Oleh karena itu, pengelola Pantai Pasir Kencana disarankan untuk terus mempertahankan dan meningkatkan atraksi , amenitas dan aksesibilitas agar jumlah pengunjung dapat terus meningkat setiap tahunnya. Kata Kunci: atraksi, amenitas, aksesibilitas dan keputusan berkunjung
RETRACTED ARTICLE: E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness Perdana, Tito Aditya; Purusa, Nanda Adhi; Kurniawan, Rudi; Suryawijaya, Tito Wira Eka
Journal of Indonesian Economy and Business Vol 40 No 2 (2025): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i2.10994

Abstract

Introduction/Main Objectives: This study aims to determine the implementation and the right business strategy for sustainable fisheries that adopt the "E-Blue" blue economy ecosystem model. Background Problems: The challenges faced in developing a booming blue economy emphasize the need for strong commitment and collaboration between central and regional governments, to support overall development. The background problems also recognize technology’s impact on the activities of micro, small and medium enterprises (MSMEs) and stress the significance of quick responses to these changes. Novelty: This lies in the study’s exploration of the role of digital transformation in sustainable fisheries within the blue economy framework. It emphasizes the need for commitment, innovation, and technological adaptation to ensure the success of blue economy-based development. Research Methods: This qualitative study adopts a narrative approach to gather data on sustainable fisheries strategies aligned with the blue economy ecosystem model. The research utilizes this approach to gain insights into the development possibilities for the research object. Finding/Results: The study's findings highlight the crucial role of the government’s commitment and decisive actions for the successful development of the blue economy in the fisheries sector. The study underscores the potential of digital transformation as a bridge between stakeholders and consumers, enabling efficient supply chain management and diverse product processing for community welfare. Conclusion: The study concludes that successful blue economy development relies on strong collaboration between governments, innovative policy programs, and swift responses to technological changes. The study emphasizes the importance of conti­nuous innovation to enhance competitiveness and market access in Indonesia's fisheries sector.
DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer) Rudianto, Muhammad; Farida, Ida; Anomsari, Ariati; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e88yg670

Abstract

This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer satisfaction are proven to have a significant effect on consumer loyalty, while product quality and price do not show a significant direct effect on loyalty. However, product quality is proven to have an indirect effect on consumer loyalty through consumer satisfaction as a mediating variable. These findings emphasize the importance of improving quality and brand image to build loyalty.
PERAN MEDIASI STRES KERJA DALAM HUBUNGAN BEBAN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KEPUASAN KERJA PADA KARYAWAN PT. DELTA DUNIA SANDANG TEKSTIL (DDST) DEMAK Rajwa, Jilan Nafiatur; Febriana, Artha; Kadarningsih, Ana; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/nhdf2f87

Abstract

This study analyzes the impact of Workload and Physical Work Environment on Job Satisfaction of employees of PT. Delta Dunia Sandang Tekstil (DDST) in Demak, with Job Stress as an intermediary variable. Using 180 samples and multiple linear regression analysis (Smartpls v4), it was found that Workload, Physical Work Environment, and Job Stress significantly affect Job Satisfaction. Physical Work Environment has the greatest influence on Job Stress (effect size 0.785), indicating the importance of a good work environment to reduce stress. Job Stress is also significant on Job Satisfaction (effect size 0.147), confirming that stress management increases satisfaction. Workload also has a strong influence on Job Satisfaction (effect size 0.293) and Job Stress (effect size 0.145), highlighting the need for a balanced workload. However, the direct effect of Physical Work Environment on Job Satisfaction in this model is not significant.
Studi Terhadap Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Variabel Kepuasan Kerja sebagai Variabel Intervening pada PT. Pelindo Pelabuhan Tanjung Emas Himawan, Evelyne Ayu Febriany Putri; Purusa, Nanda Adhi; Pakarti, Piji; Setiawan, Aries
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19593

Abstract

Penelitian ini menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi, di PT Pelindo Pelabuhan Tanjung Emas. Menggunakan metode kuantitatif dengan SmartPLS, penelitian ini melibatkan seluruh 92 pegawai PT Pelindo Pelabuhan Tanjung Emas. Hasil menunjukkan beban kerja dan lingkungan kerja signifikan positif terhadap kepuasan kerja. Beban kerja juga signifikan positif terhadap kinerja karyawan. Namun, lingkungan kerja dan kepuasan kerja tidak signifikan terhadap kinerja karyawan. Kepuasan kerja tidak memediasi hubungan antara beban kerja atau lingkungan kerja terhadap kinerja karyawan.
Retraction Note: E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness (Journal of Indonesian Economy and Business, Vol. 40, No. 2, May, 2025, 10.22146/jieb.v40i2.10994) Perdana, Tito Aditya; Purusa, Nanda Adhi; Kurniawan, Rudi; Suryawijaya, Tito Wira Eka
Journal of Indonesian Economy and Business Vol 40 No 3 (2025): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i3.24674

Abstract

The Journal of Indonesian Economy and Business (JIEB) announces the retraction of the article titled "E-Blue: Implementation of an Integrated Blue Economy Ecosystem to Increase Coastal MSMEs Competitiveness", published online on 28 May 2025 in Vol. 40, No. 2 (DOI: 10.22146/jieb.v40i2.10994). Following the detection of numerous inappropriate citations, the editorial team initiated an investigation into the article's content. Upon review, it was concluded that the paper violated the COPE Guidelines on major errors (https://publicationethics.org/guidance/guideline/retraction-guidelines). These issues raised significant concerns regarding the integrity of the article’s research and findings. As a result, the editorial board have agreed to retract the article. The retraction note will be published in JIEB Vol. 40, No. 3 (September 2025).
Determinant Factors of Job Satisfaction in Generation Z Informal Workers Purusa, Nanda Adhi; Riyanto, Fery
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6557

Abstract

This study examines the effect of job autonomy, work-life balance, and work-social support on job satisfaction with work motivation as a mediator in informal workers of generation Z in Semarang. The sampling of this study used purposive sampling and data collection techniques with questionnaires for 235 informal workers belonging to Generation Z. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study reveal that job autonomy and work-social support directly and indirectly affect job satisfaction, with work motivation as a mediator. Meanwhile, work-life balance and work motivation directly affect job satisfaction. Work-social support has the most significant effect on work motivation and job satisfaction. This study reveals the importance of building meaningful relationships in the work environment of Generation Z to create a harmonious balance.
INFLATION IN THE DIGITAL PAYMENT ERA: THE MODERATING EFFECT OF E-MONEY TRANSACTIONS IN INDONESIA Kurniawan, Rudi; Purusa, Nanda Adhi; Chasanah, Amalia Nur; Riyanto, Fery
Jurnal REP (Riset Ekonomi Pembangunan) Vol. 10 No. 2 (2025): October 2025
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rep.v10i2.2944

Abstract

As the use of digital payment systems through e-money increases, inflation control requires a measurable monetary policy mechanism. This study aims to examine the effect of the money supply on the inflation rate and measure the moderating role of e-money transactions. This study employs a quantitative method using time series data for the period from January 2018 to March 2025, resulting in a total of 87 months. Data analysis uses simple linear regression and the Moderated Regression Analysis (MRA) absolute difference test to test the moderating effect of e-money transactions. The results of this study indicate that there is no significant effect between the money supply and the inflation rate. However, the moderating role of e-money transactions can significantly strengthen the relationship between the money supply and the inflation rate. This finding suggests that the monetary policy mechanism should consider technological developments that can impact the payment system, thereby providing a basis for more accurate decision-making.
Co-Authors Amalia Nur Chasanah Amron Amron, Amron Ariati Anomsari Aryanto, Wahyu Sendi Awanis Linati Haziroh Diana Aqmala Febriana, Artha Fery Riyanto haryadi, Guruh Taufan Himawan, Evelyne Ayu Febriany Putri Ida Farida Kusni Ingsih Kusuma, Pradana Jati Made Gede Wirakusuma Mahmud Mahmud Masitha Fahmi Wardhani Maulidya, Mayla Nur Perdana, Tito Aditya Piji Pakarti Pradipta, Amrizal Eka Rajwa, Jilan Nafiatur Roymon Panjaitan Rudi Kurniawan Rudianto, Muhammad Setiawan, Aries Shakti, Niko Wildhan Suryawijaya, Tito Wira Eka Ulya, Zahrotul Wardani, Yulinda Siti