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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Kharisma Azmi Yoningsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Tantangan dan Peluang dalam Adopsi Teknologi Digital pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Jakarta Sarah Anistia; Kharisma Azmi Yoningsih
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.9173

Abstract

In globalization and evolving consumer behavior, ( Micro, Small, and Medium Enterprises) MSMEs must embrace digital technology to endure and remain competitive. This study aims to investigate the challenges and opportunities faced MSMEs in Jakarta in adopting digital technology utilizing the Diffusion of Innovation (DOI) theory framework.  The methodology is using in-depth interviews with 25 MSMEs across diverse sectors. The analysis indicates that relative advantage is the primary motivator, as MSMEs stakeholders perceive digital technology to enhance market access, operational efficiency, marketing strategies, product innovation, and increase competitiveness and business sustainability. However, the technology's compatibility with the local work culture is not aligned, indicating that the drive to innovate is stronger. The opportunity to evaluate technology positively impacts adoption decisions. This study enhances comprehension of the dynamic’s digital technology adoption by MSMEs.
Co-Authors Sarah anistia