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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL AGRICA Jurnal Bisnis dan Pembangunan
Sarah anistia
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Access to Formal Credit Financial Technology for Chili Farmers in Sukabumi District Hasvi, Ismail; Sarah anistia
JURNAL AGRICA Vol. 18 No. 2 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i2.16338

Abstract

Banking is a financial institution that drives the economy of society, including agricultural producers. The financial literacy index in 2014 showed a very low value of 65.43%. Limited financial literacy hinders farmers' ability to access formal credit institutions such as banks. Financial technology has emerged as an alternative to make it easier for farmers to access sources of financial financing. This study aims to examine the impact of farmer characteristics, financial literacy, and financing service quality on access to formal credit, along with the determinants that influence access to formal credit in financial technology. This study was conducted in Kabandungan District, Sukabumi Regency. The research methodology used was a mixed method, with a total of 100 farmer participants from Kabandungan District. The analysis methods used are descriptive and qualitative analysis, utilizing Microsoft Excel, SPSS, and Smart PLS software. The t-statistic value shows that farmer characteristics with a t-statistic value of 4.48 and financial literacy with a t-statistic value of 11.25 have a significant effect on access to formal credit and financing quality in Financial Technology financing.
Adaptasi Model UTAUT2 pada Penggunaan Teknologi QRIS di Samarinda Rezki Aguswidya Utami; Sarah Anistia
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 3 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i3.57

Abstract

Abstract: This research aims to analyze the factors influencing the intention and behavior of adopting Quick Response Indonesian Standard (QRIS) technology among consumers of Donutmoo.id in Samarinda. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) adaptation model serves as the theoretical framework for this study. Using a quantitative approach, this research focuses on Donutmoo.id customers who utilize QRIS technology for their transactions. Data collection was carried out by distributing online questionnaires. Non-probability sampling with the quota sampling method is used to take the required number of respondents. This study included 153 participants. Partial Least Square (PLS) with SmartPLS 3.0 software was used for data analysis. The result of this research shows that positive influence of performance expectancy, effort expectancy, social influence, hedonic motivation, price value, behavioral intention towards use behavior. One variable does not show significant value, namely social influence
OPTIMALISASI PEMASARAN DIGITAL BAGI PERAJIN SEPATU DAN SANDAL DI DESA SUKAMAKMUR CIOMAS BOGOR Yanti Hermawati; Setyo Kuncoro; Sarah Anistia; Amelia Yeza Pradhipta; Husnaeni Fauziah Amani; Nia Kurnia; Zulfah Rahmadini; Yunus
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 32 No. 2 (2026): APRIL-JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/tqsgjf26

Abstract

Desa Sukamakmur yang terletak di Kecamatan Ciomas, Kabupaten Bogor, terkenal sebagai daerah penghasil kerajinan sepatu rumahan. Namun, belum banyak perajin yang menerapkan pemasaran digital untuk menjangkau pasar yang lebih luas. Keterbatasan kemampuan perajin dalam pemanfaatan teknologi digital masih menjadi kendala. Oleh karena itu, diperlukan peningkatan kapasitas perajin untuk mengoptimalkan pemasaran digital melalui pemanfaatan platform e-commerce dengan menggunakan teknologi sederhana dan mudah digunakan. Program Studi Ilmu Komunikasi dan Program Studi Administrasi Bisnis Fakultas Hukum, Ilmu Sosial dan Ilmu Politik Universitas Terbuka (FHISIP-UT) berkolaborasi menyelenggarakan kegiatan Pengabdian kepada Masyarakat (PkM) sebagai upaya untuk meningkatkan kompetensi perajin dalam menerapkan strategi pemasaran digital. Upaya tersebut dilakukan sebagai langkah konkret untuk mendukung program pemerintah dalam menguatkan perekonomian melalui penguatan Usaha Mikro, Kecil, dan Menengah (UMKM). Tujuan pelaksanaan PkM adalah untuk meningkatkan pengetahuan para perajin tentang dampak penggunaan e-commerce, meningkatkan keterampilan perajin dalam membuat dan mengelola akun e-commerce, membuat konten, serta melakukan promosi secara live pada e-commerce. Metode PkM meliputi pelatihan dan pendampingan yang dirancang secara aplikatif dengan fokus pada pengembangan kemampuan produksi konten media sosial serta optimalisasi penggunaan e-commerce. Hasil PkM menunjukkan bahwa para perajin semakin terampil dalam membuat konten dan promosi, serta mampu mengelola akun toko e-commerce.  Kata kunci: Pemasaran Digital, Konten E-commerce, UMKM, Perajin Sandal dan Sepatu Desa Sukamakmur  
Co-Authors Amelia Yeza Pradhipta Hasvi, Ismail Husnaeni Fauziah Amani Nia Kurnia Rezki Aguswidya Utami Setyo Kuncoro Yanti Hermawati Yunus Zulfah Rahmadini