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All Journal Vikara: Student Academic Journal of Business and Management
Tjahjono, Joy Angelica
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Efektivitas pendidikan kewirausahaan dan penggunaan media sosial terhadap minat berwirausaha mahasiswa Tjahjono, Joy Angelica; Malinda, Maya
Vikara: Student Academic Journal of Business and Management Vol. 1 No. 3 (2026): Vikara: Student Academic Journal of Business and Management
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/vikara.v1i3.13833

Abstract

In the rapidly developing digital era, entrepreneurship education focuses not only on developing technical skills, but also on strengthening critical, innovative, and collaborative thinking abilities. Social media has become an essential tool in the modern business world, playing a vital role in market research, product marketing, and professional network development. Therefore, the integration of social media in entrepreneurship learning is very important to equip students with relevant skills in an increasingly competitive business world. This research aims to examine the relationship between the influence of entrepreneurship education and social media on the entrepreneurial interest of students in the Bachelor of Management Department at Maranatha Christian University. This research uses an associative quantitative approach, which aims to determine the relationship between variables. Research findings show that social media and entrepreneurship education both significantly influence interest in entrepreneurship at the same time. This research confirms that entrepreneurship education and the use of social media play a significant role in building students' interest in entrepreneurship through increasing knowledge, skills, and exploiting opportunities, and is expected to become a better learning standard for academics and universities.
Co-Authors Maya Malinda