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All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship)
Ezekiel, Ajayi Olalekan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PRODUCT DISTRIBUTION STRATEGY AND PERFORMANCE OF PHARMACEUTICAL COMPANIES IN SOUTH-WEST, NIGERIA Nassir, Brimah Aminu; Ismaila, Yusuf; Ahmed, Nurudeen Bello; Ezekiel, Ajayi Olalekan
Journal of Business And Entrepreneurship Vol. 14 No. 1 (2026): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2026 Edition)
Publisher : Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v14i1.519

Abstract

Despite the increasing importance of strategic marketing practices in attaining long-term performance, many pharmaceutical industries in Nigeria struggle to embrace and effectively implement these practices in alignment with ever-changing market conditions. Therefore, the study seeks to examine the effect of product distributions strategies on the performance of pharmaceuticals in South-West Nigeria. The number of staff in some selected pharmaceutical companies was given as 3,831. Therefore, 370 respondents were taken as an adequate sample size for the study. A convenience sampling method was used. The study was driven by primary data. The data were analyzed using regression analysis as an analytical tool. The finding reveals an R2 of 0.747, which indicates a significant effect. Consequently, the study established that distribution strategies (exclusive distribution, extensive distribution, and selective distribution) influence the performance of selected Pharmaceuticals in the southwest region of Nigeria. The study concluded that pharmaceutical performance in the South-West depends on distribution strategies, exclusive distribution, extensive distribution, and selective distribution). The study therefore recommends that pharmaceutical companies in Nigeria that seek improved sales growth should adopt exclusive distribution, extensive distribution, and selective distribution to move their products to potential consumers.
REFINING ORGANISATIONAL COMMITMENT AND EFFECTIVENESS THROUGH THE JOHARI WINDOW MODEL: A CONCEPTUAL REVIEW Ezekiel, Ajayi Olalekan; Akanbi, Kamoru Lanre; Olowookere, Muhammad Taofeek; Olumuyiwa, Ajirowo Wasiu
Journal of Business And Entrepreneurship Vol. 14 No. 1 (2026): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2026 Edition)
Publisher : Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v14i1.520

Abstract

Organizations are increasingly challenged with promoting employee commitment and sustainable effectiveness due to poor communication, low interpersonal trust, and deficient employee self-awareness. These issues are usually exacerbated with a rigid organizational culture that stifles openness and constructive feedback. This conceptual paper discusses the Johari Window model as a strategic instrument for solving these organizational challenges. The study, based on a broad spectrum of recent research, discusses how self-awareness, feedback mechanisms, and interpersonal dynamics, fundamental pillars of the Johari Window, would affect human resources management. The research based on the review indicates that the Johari Window ensures employee commitment by enhancing self-awareness and formal feedback, which deepens affective and normative organizational bonds. The model also ensures organizational effectiveness by enhancing interpersonal trust and improving communication, collaboration, and team cohesion. It also has practical applications for HR practices, for example, onboarding, leadership development, and performance management. The research concluded that implementing the Johari Window within organizational culture greatly improves employee engagement and organizational performance. It thus recommends that organizations embed feedback culture, embed the model in leadership development, and create psychological safety for long-term success.
Co-Authors Ahmed, Nurudeen Bello Akanbi, Kamoru Lanre Ismaila, Yusuf Nassir, Brimah Aminu Olowookere, Muhammad Taofeek Olumuyiwa, Ajirowo Wasiu