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All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Indonesian Journal of Multidisciplinary Science
Ismaila, Yusuf
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Evaluating digital marketing as a tool for moonlighting among public servants in Nigeria Salau, Abdulazeez; Brimah, Aminu Nassir; Akanbi, Kamoru Lanre; Ismaila, Yusuf; Abolade, Paul Ayobami
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 8 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i8.837

Abstract

The Nigerian economic situation has affected the people’s job preferences badly, and this situation necessitated their engagement in the moonlighting practice. Despite efforts by the government to alleviate poverty, which is ravaging the people, it is becoming alarming that individuals who are earning decent income have embraced moonlighting. The study examined the effect of small and medium enterprises moonlighting on the service delivery of employees in Kwara State public service. A survey research design was used, while the target population is 844, from which a sample size of 271 was obtained through the Taro Yamane (1967) formula. A multistage sampling technique was adopted, and a primary source was used to collect data with the aid of a well-structured questionnaire measured on a five-point Likert scale that consists of five items. Data were analyzed using the generalized linear model (GLM) and the business predictive model (BPM). On the basis of the individual statistical significance of the variables as indicated by the p-values in the model, all dimensions of SMEs passed their test of significance at 5% levels with respect to the task accomplishment (p<0.05) and service delivery (p<0.05) of employees involved in SMEs moonlighting. Thus, efficiency is greatly lost for moonlighters engaged in small and medium enterprises. About 44.8% reduction in task accomplishment (?=0.448, t0.05>1.96). The study concluded that moonlighters who engaged in SMEs activities impacted significant improvements in employee efficiency.
PRODUCT DISTRIBUTION STRATEGY AND PERFORMANCE OF PHARMACEUTICAL COMPANIES IN SOUTH-WEST, NIGERIA Nassir, Brimah Aminu; Ismaila, Yusuf; Ahmed, Nurudeen Bello; Ezekiel, Ajayi Olalekan
Journal of Business And Entrepreneurship Vol. 14 No. 1 (2026): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2026 Edition)
Publisher : Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v14i1.519

Abstract

Despite the increasing importance of strategic marketing practices in attaining long-term performance, many pharmaceutical industries in Nigeria struggle to embrace and effectively implement these practices in alignment with ever-changing market conditions. Therefore, the study seeks to examine the effect of product distributions strategies on the performance of pharmaceuticals in South-West Nigeria. The number of staff in some selected pharmaceutical companies was given as 3,831. Therefore, 370 respondents were taken as an adequate sample size for the study. A convenience sampling method was used. The study was driven by primary data. The data were analyzed using regression analysis as an analytical tool. The finding reveals an R2 of 0.747, which indicates a significant effect. Consequently, the study established that distribution strategies (exclusive distribution, extensive distribution, and selective distribution) influence the performance of selected Pharmaceuticals in the southwest region of Nigeria. The study concluded that pharmaceutical performance in the South-West depends on distribution strategies, exclusive distribution, extensive distribution, and selective distribution). The study therefore recommends that pharmaceutical companies in Nigeria that seek improved sales growth should adopt exclusive distribution, extensive distribution, and selective distribution to move their products to potential consumers.
Co-Authors Abolade, Paul Ayobami Ahmed, Nurudeen Bello Akanbi, Kamoru Lanre Brimah, Aminu Nassir Ezekiel, Ajayi Olalekan Nassir, Brimah Aminu Salau, Abdulazeez