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All Journal MANAJEMEN DEWANTARA
Dwi Ayu Pricillia
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Economics, Econometrics & Finance

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ANALISIS STRATEGI DAYA SAING DANONE AQUA MELALUI MATRIKS IFE, EFE DAN SWOT DALAM DINAMIKA INDUSTRI AIR MINUM DALAM KEMASAN DI INDONESIA Setyowati, Lilis; Dwi Ayu Pricillia; Siti Istikhoroh; M. Afrizal Miradji
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20297

Abstract

This study aims to analyze the competitive strategy of Danone Aqua in responding to the dynamics of the bottled drinking water (BDW) industry in Indonesia. The analytical methods used include the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT matrix to assess the company's strengths, weaknesses, opportunities, and threats. The results indicate that PT Danone Aqua’s key strengths lie in brand dominance, an extensive distribution network, and support from the global Danone Group. On the other hand, external challenges such as environmental pressures, intense competition, and regulatory changes represent significant threats. Recommended strategies include eco-friendly packaging innovation, strengthening distribution channels, public education on product quality, and regional market expansion. These recommendations are expected to enhance Danone Aqua's competitiveness amid rapid industry changes.
Co-Authors Istikhoroh, Siti LILIS SETYOWATI M. Afrizal Miradji