Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal TOFEDU: The Future of Education Journal
Dewi, Julaikha Rosiana
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Adaptation Strategies of Culinary MSMEs in Facing Rising Production Costs in Jambi City Wahyuni, Rizka; Saputri, Yuliana; Jalingga, Dhefarell; Fitrah, Ilham Muhammad; Falencia, Monic; Dewi, Julaikha Rosiana; Rifki, Ahmad
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1802

Abstract

Rising production costs have become a serious challenge for culinary Micro, Small, and Medium Enterprises (MSMEs) in Jambi City, particularly due to limited capital and competitive pressures that prevent business operators from raising selling prices directly. This study aims to analyze the impact of rising production costs on business operations and profitability, as well as to identify the adaptation strategies employed by culinary MSME operators in response to these conditions. The study employed a descriptive qualitative approach, collecting data through semi- structured interviews with six culinary MSME operators in Jambi City, including sellers of Sate Padang, Gado-gado, Siomay, Batagor, Es Tebu, Es Pisang Ijo, and Es Doger. Informants were selected using purposive sampling, and data validity was verified through triangulation. The findings reveal that all business operators experienced a direct impact from rising production costs, particularly in plastic packaging, primary raw materials, and supporting materials, which ultimately led to a decline in daily net income. The adaptation strategies implemented include reducing product portions without raising prices, switching to more economical packaging, sourcing alternative suppliers, and utilizing social media as a promotional tool.
Co-Authors Ahmad Rifki Falencia, Monic Fitrah, Ilham Muhammad Jalingga, Dhefarell Rizka Wahyuni Saputri, Yuliana