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All Journal Jurnal Ilmu Komunikasi
Ayoedia Gita Citrayomie
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Languange, Linguistic, Communication & Media

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Makna Kehadiran dan Jarak Emosional Suami-Istri dalam Komunikasi Keluarga Berbasis Teknologi Digital pada Pasangan Urban di Jakarta Ayoedia Gita Citrayomie; Rosdiana, Rosdiana; Rizki Ayu Budipratiwi; Veronika Ita Karina Tarigan; Suci Indah Sari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7299

Abstract

This study aims to understand the meaning of presence and emotional distance in marital relationships within the context of digital technology-based family communication. This study uses a qualitative approach with a phenomenological design, grounded in Symbolic Interactionism, supported by Social Presence Theory, Attachment Theory, and the concept of technoference. Data were obtained through in-depth interviews with three urban couples and analyzed using Miles and Huberman's interactive model. The results indicate that presence is defined as involvement, attention, and quality of response in interactions, both in person and through digital media. Emotional distance arises when attention is distracted by gadgets, responses feel minimal, or conversations lose depth. Internal meaning-making processes play a crucial role before actual responses emerge in relationships. Couples also employ relational strategies and negotiations, such as agreeing on gadget-free time and open communication, to maintain emotional closeness. These findings confirm that relationship dynamics in the digital age are shaped by ongoing processes of interaction and meaning-making.
Interactive Marketing Strategies in Sustainable Fashion- An Analysis of Fabric Recycling and Upcycling Practices Veronika Ita Karina Tarigan; Christina, Christina; Caroline Fransiska; Maria Magdalena Naomi Utami; Ayoedia Gita Citrayomie
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7348

Abstract

The fashion industry significantly contributes to the global economy but is also one of the largest sources of environmental degradation due to high water consumption, textile waste, and carbon emissions. In Indonesia, textile waste has become a major environmental concern, particularly in West Java. As a response, sustainable fashion has emerged as an alternative approach that emphasizes environmentally responsible production and consumption. This study aims to analyze the interactive marketing strategies implemented by the Sejauh Mata Memandang X Mulih collaboration in promoting sustainable fashion through fabric recycling and upcycling practices. Using a descriptive qualitative method within a constructivist paradigm and guided by the Integrated Marketing Communication (IMC) framework, data were collected through non-participant observation, structured interviews, and documentation. The findings reveal that interactive initiatives such as the “Kembali Baik” repair workshop, exhibitions, and storytelling effectively enhance consumer engagement, strengthen brand relationships, and increase environmental awareness. The collaboration successfully integrates online and offline communication channels to deliver consistent sustainability messages, positioning interactive marketing as both a promotional and educational tool in the sustainable fashion industry.
Co-Authors Caroline Fransiska Christina Christina Maria Magdalena Naomi Utami Rizki Ayu Budipratiwi Rosdiana Rosdiana Suci Indah Sari Veronika Ita Karina Tarigan