M. Alfis Nor Abdi
Unknown Affiliation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Analisis Pengaruh Digital Marketing terhadap Pertumbuhan Ekonomi Masyarakat pada Usaha Penjualan Ikan Asin dalam Perspektif Syariah di Era Society 5.0 (Studi Kasus di Desa Jorong Kecamatan Jorong Kabupaten Tanah Laut) M. Alfis Nor Abdi; Syahrial Shaddiq; Khuzaini; Zakky Zamrudi
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 5 (2026): Jurnal Riset Multidisiplin Edukasi (Mei 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i5.1882

Abstract

The development of digital technology in the Society 5.0 era has had a major impact on the marketing patterns of micro, small, and medium enterprises, including the salted fish business in Jorong Village, Tanah Laut Regency. Digital marketing has become one of the strategies that can help business actors expand market reach, increase sales, and support community economic growth. This study aims to analyze the influence of digital marketing on community economic growth in the salted fish business from a sharia perspective in the Society 5.0 era. This research uses a descriptive qualitative method with data collection techniques through interviews, observations, and documentation involving salted fish business actors in Jorong Village. The results of the study indicate that the use of social media such as WhatsApp, Facebook, Instagram, and TikTok has helped business actors increase salted fish sales and expand marketing reach to areas outside the region. In addition, the implementation of digital marketing has had a positive impact on increasing community income and creating new business opportunities in packaging and product distribution. From a sharia perspective, the digital marketing practices implemented by business actors generally apply the principles of honesty, transparency, and fairness in transactions, in accordance with Islamic economic values. Therefore, digital marketing can be an effective strategy in supporting sharia-based community economic growth in the Society 5.0 era.
HUMAN DIGITAL TWIN IN ELECTRONIC HUMAN RESOURCE MANAGEMENT: A CONCEPTUAL FRAMEWORK FOR PERSONALIZED TALENT MANAGEMENT IN INDUSTRY 5.0 M. Alfis Nor Abdi; Syahrial Shaddiq; Khuzaini; Zakky Zamrudi
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 7 (2026): Jurnal Riset Multidisiplin Edukasi (Juli 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i7.2356

Abstract

The rapid advancement of Industry 5.0 has transformed the strategic role of Human Resource Management (HRM), shifting organizational priorities from technology-driven automation toward human-centered innovation and sustainable workforce development. While Electronic Human Resource Management (e-HRM) has significantly improved the efficiency of human resource processes through digital technologies, current e-HRM systems often lack personalization, predictive intelligence, and continuous adaptation to employees' dynamic capabilities. This conceptual paper introduces the concept of the Human Digital Twin (HDT) as an innovative framework for enhancing e-HRM practices within the Industry 5.0 paradigm. The proposed framework integrates artificial intelligence, real-time workforce analytics, competency mapping, digital behavior analysis, predictive career development, and employee well-being monitoring into a unified digital representation of individual employees. Through an extensive review of recent literature on e-HRM, Industry 5.0, digital twins, artificial intelligence, and talent management, this study develops a comprehensive conceptual model demonstrating how Human Digital Twins can support personalized talent management throughout the employee lifecycle, including recruitment, training and development, performance management, succession planning, career development, and employee retention. The framework emphasizes ethical artificial intelligence, data governance, employee privacy, transparency, and human-centered decision-making as fundamental principles for successful implementation. Furthermore, the study argues that Human Digital Twins have the potential to strengthen organizational resilience, enhance employee experience, foster workforce agility, and improve strategic decision-making in increasingly digital organizations. This paper contributes to the emerging literature by extending the application of Digital Twin technology beyond industrial operations into strategic human resource management, offering both theoretical insights and practical guidance for organizations preparing for Industry 5.0.