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All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan
Alfin Dwi Yulianto
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Economics, Econometrics & Finance Other

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ANALISIS KELAYAKAN USAHA PADA UMKM SEKTOR MINUMAN KEKINIAN ”TUMBAS TEH SUSU” JEMBER Muhammad Hanip; Adil Kristianto; Alfin Dwi Yulianto; Adelia Kusuma Ningrum; Meynisa Aulia Khoirurizka; Destha Bunga Nanda; , Fatihatur Rizqiyah; Aza Citra Khodijah Gg; Salsa Nabila Julia Putranti; Ruwanda Oktavia Andini; Tasya Nur Imaniyah; Oryza Ardhiarisca; Avisenna Harkat
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 2 (2026): April : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/4f7ntx65

Abstract

This study aims to analyze the feasibility of the “Tumbas Teh Susu” beverage business in Jember Regency based on financial and non-financial aspects. The research employs a qualitative descriptive approach, with data collection techniques including observation, in-depth interviews, and documentation. The analysis encompasses legal, market, financial, technical, management, socio-economic, and environmental aspects. The non-financial analysis results indicate that the business possesses strong market prospects among students, a strategic location, and efficient production processes. However, improvements in formal legal licensing are still required. Financially, the business is highly feasible, indicated by a Net Present Value (NPV) of Rp91.388.420, a Profitability Index (PI) of 10.14, and a Payback Period (PP) of less than 3 months. Overall, the “Tumbas Teh Susu” business is declared feasible to operate and has strong potential for sustainable development.
Co-Authors , Fatihatur Rizqiyah Adelia Kusuma Ningrum Adil Kristianto Avisenna Harkat Aza Citra Khodijah Gg Destha Bunga Nanda Meynisa Aulia Khoirurizka Muhammad Hanip Oryza Ardhiarisca Ruwanda Oktavia Andini Salsa Nabila Julia Putranti Tasya Nur Imaniyah