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Artika Lestari, Desti
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PERAN ALGORITMA TIKTOK DALAM PEMBENTUKAN PREFERENSI DAKWAH GENERASI Z: ANALISIS KONTEN AKUN @KADAMSIDIK00 Artika Lestari, Desti; Lutfiyah, Aini; Huda, Shohibul; Suryandari, Meity
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47346

Abstract

This study aims to analyze the role of the TikTok algorithm in shaping Generation Z’s da’wah preferences through content analysis of the @kadamsidik00 account. The development of algorithm-based social media has transformed information distribution, including Islamic preaching practices in digital spaces. This research employs a qualitative approach using content analysis of 20 selected videos based on the highest engagement levels during January–March 2025. The findings indicate that the TikTok algorithm prioritizes the distribution of content characterized by brevity, visual appeal, and communicative delivery, which aligns with Generation Z’s preferences. Content presented in a casual and relatable manner tends to generate higher engagement, increasing its likelihood of being recommended by the algorithm. These results suggest that the algorithm functions not only as a distribution mechanism but also as a factor shaping audience consumption patterns and da’wah preferences. This study contributes to the development of digital Islamic communication studies by positioning algorithms as key actors in shaping da’wah preferences and providing insights into the implications of social media use in contemporary Islamic preaching.
Pendekatan Teori Himpunan untuk Pemetaan Segmentasi Minat Pengguna pada Algoritma For You Page (FYP) TikTok Abdillah, Zidan; Artika Lestari, Desti; Al Zaidan, Hilmi; Ramdhani Arrahman, Rizki; Lutfiyah, Aini; Ramadhan, Rizky; Malik Al Saleh, Sultan; Putri Zulkarnain, Nania; Sulistyani, Anjar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.57748

Abstract

The massive growth of the TikTok platform is driven by the sophistication of its For You Page (FYP) algorithm, which performs real-time, interest-based content personalization. This phenomenon creates complexity in audience segmentation due to the high overlap of preferences among users. This study aims to formulate a logical-mathematical framework using Set Theory as a formal instrument to identify, map, and analyze the relationships between TikTok user interest segments through a literature review method. The modeling results show that the concepts of universal set, subset, and basic operations such as intersection, union, difference, complement, and cardinality can be effectively transformed into a precise audience segmentation model. The intersection operation identifies niche audiences, the union operation maps the accumulation of broad market reach, and the difference operation functions as an exclusion-list filtering mechanism. This study contributes theoretically through an interdisciplinary synthesis between discrete mathematics and social communication science, and practically as a strategic guide for digital marketers and content creators optimizing message-distribution targeting on social media.
Co-Authors Abdillah, Zidan Al Zaidan, Hilmi Huda, Shohibul Lutfiyah, Aini Malik Al Saleh, Sultan Putri Zulkarnain, Nania Ramdhani Arrahman, Rizki Rizky Ramadhan, Rizky Sulistyani, Anjar Suryandari, Meity