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Huda, Shohibul
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PERAN ALGORITMA TIKTOK DALAM PEMBENTUKAN PREFERENSI DAKWAH GENERASI Z: ANALISIS KONTEN AKUN @KADAMSIDIK00 Artika Lestari, Desti; Lutfiyah, Aini; Huda, Shohibul; Suryandari, Meity
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47346

Abstract

This study aims to analyze the role of the TikTok algorithm in shaping Generation Z’s da’wah preferences through content analysis of the @kadamsidik00 account. The development of algorithm-based social media has transformed information distribution, including Islamic preaching practices in digital spaces. This research employs a qualitative approach using content analysis of 20 selected videos based on the highest engagement levels during January–March 2025. The findings indicate that the TikTok algorithm prioritizes the distribution of content characterized by brevity, visual appeal, and communicative delivery, which aligns with Generation Z’s preferences. Content presented in a casual and relatable manner tends to generate higher engagement, increasing its likelihood of being recommended by the algorithm. These results suggest that the algorithm functions not only as a distribution mechanism but also as a factor shaping audience consumption patterns and da’wah preferences. This study contributes to the development of digital Islamic communication studies by positioning algorithms as key actors in shaping da’wah preferences and providing insights into the implications of social media use in contemporary Islamic preaching.
BAHASA MATEMATIKA SEBAGAI STRATEGI RETORIS DAKWAH DIGITAL: ANALISIS METAFORA KONSEPTUAL PADA KONTEN TIKTOK Insani, Camelya Nurul; Ramadhan, Salbana Ziadatul; Sri Rahayu, Alleya Danti; Al Aziz, Fathurrohman; Pertiwi, Attin Rahmah; Putri, Amalia Azizah; Huda, Shohibul; Nurdiansyah, Muhamad Iqbal; Sulistyani, Anjar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.57725

Abstract

This study analyzes the use of mathematical language as a creative communication strategy in Islamic da'wah content on social media, particularly TikTok, among Generation Z audiences. Using a qualitative descriptive approach with qualitative content analysis based on Krippendorff's (2019) framework, this research examined seven TikTok uploads that explicitly employed mathematical terms or symbols (numbers, arithmetic operators, or words such as "formula" or "logic") in religious contexts. The data were purposively sampled and coded based on Kövecses's (2005) classification of conceptual metaphors: structural, orientational, and ontological. The findings reveal that six of the seven uploads employed structural metaphors, divided into two rhetorical patterns: (1) reversing conventional arithmetic logic to represent boundless reward and sincerity (five uploads), and (2) affirming valid mathematical relations as rational proof of monotheism (one upload). One upload employed an ontological metaphor, concretizing the abstract concept of selective religious practice through a "food stall" analogy. No orientational metaphors were found in the collected data. These findings suggest that mathematical language in digital da'wah functions as a deliberate rhetorical strategy that bridges rational logic familiar to Generation Z with abstract spiritual concepts, and that such analogies have developed into a recurring rhetorical formula across different content creators.
Co-Authors Al Aziz, Fathurrohman Artika Lestari, Desti Insani, Camelya Nurul Lutfiyah, Aini Nurdiansyah, Muhamad Iqbal Pertiwi, Attin Rahmah Putri, Amalia Azizah Ramadhan, Salbana Ziadatul Sri Rahayu, Alleya Danti Sulistyani, Anjar Suryandari, Meity