Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Agnes Java Ayu Septianti
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
IMPLEMENTASI AIDA DALAM PERANCANGAN SCRIPT DIGITAL CAMPAIGN CREATIVE VIDEO INTERVIEW TSP SQUAD Agnes Java Ayu Septianti; Santoso, Hudi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48632

Abstract

ABSTRACT This study aims to analyze the role of a script writer in designing creative video interviews for the TSP Squad digital campaign using the AIDA (Attention, Interest, Desire, Action) approach. A descriptive qualitative method was employed through in-depth interviews. The results show that AIDA-based script structuring creates an effective communication flow, from introducing informants to delivering experiences and values. Storytelling that highlights personal growth, a supportive environment, and social connections enhances audience interest and emotional engagement. Thus, the AIDA approach is considered effective in supporting message delivery and digital campaign objectives.
Co-Authors Santoso, Hudi