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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Desferando Desferando
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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LITERATUR REVIEW: PENGARUH RATING TOKO DAN JUMLAH PENGIKUT TERHADAP KEPERCAYAAN KONSUMEN PADA MARKETPLACE Desferando Desferando; Desi Ratnasari; Irvan Rolyesh Situmorang
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.10098

Abstract

In the rapidly evolving digital economy ecosystem of Indonesia, consumer behavior in marketplace transactions has undergone a significant paradigm shift from physical assessment to digital reputation-based evaluation. This literature review article aims to conduct an in-depth and comprehensive analysis of how store rating and number of followers function as crucial instruments in shaping consumer trust that ultimately leads to purchasing decisions. Using a library research method exploring ten national scientific journals from 2021 to 2025, this study synthesizes various relevant empirical findings. The literature review consistently shows that store ratings are a highly reliable predictor of service quality, while the number of followers serves as an indicator of popularity and social validation. Both elements, partially and simultaneously, have a positive and significant influence in mitigating risk perception and building strong consumer trust, which ultimately determines the success of purchasing decisions on increasingly competitive e-commerce platforms.
Co-Authors Desi Ratnasari Irvan Rolyesh Situmorang