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All Journal Niagawan Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmiah Dinamika Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Eka Prasetya

Irvan Rolyesh Situmorang

Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Author-ID : 3470399

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Profitabilitas, Ukuran Perusahaan Dan Financial Leverage Terhadap Perataan Laba (Studi Pada Perusahaan Manufaktur yang Terdaftar di BEI Tahun 2014-2018) Zulaika Wulandari; Irvan Rolyesh Situmorang
Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi Vol 6 No 1 (2020): Edisi Maret
Publisher : lppm.eka-prasetya.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, ukuran perusahaan, dan financial leverage terhadap perataan laba. Variabel profitabilitas, ukuran perusahaan, dan financial leverage sebagai variabel independen dan perataan laba sebagai variabel dependen. Jumlah sampel yang digunakan dalam penelitian ini adalah 26 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada tahun 2014 sampai 2018. Penelitian ini menggunakan data sekunder. Data dikumpulkan dengan menggunakan metode purposive sampling yang berdasarkan syarat-syarat tertentu. Data dianalisis dengan menggunakan model regresi linear. Hasil penelitian ini menunjukkan bahwa profitabilitas berpengaruh terhadap perataan laba, sedangkan ukuran perusahaan dan financial leverage tidak berpengaruh terhadap perataan laba.

PENGARUH PERCEIVED VALUE TERHADAP LOYALITAS DENGAN VARIABEL KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI PADA UMKM DI SUMATERA UTARA Muhammad Ali Akbar; Irvan Relyesh Situmorang
Jurnal Ilmiah Dinamika Sosial Vol 5 No 2 (2021)
Publisher : Universitas Pendidikan Nasional

Penelitian ini bertujuan untuk 1) Menganalisis pengaruh langsung variabel perceived value terhadap loyalitas; 2) Menganalisis pengaruh langsung variabel kepuasan konsumen terhadap loyalitas; 3) Menganalisis moderasi variabel kepuasan konsumen antara perceived value dan loyalitas. Penelitian ini menggunakan 211 individu pelaku UMKM yang tersebar di wilayah Sumatera Utara. Setelah data dianalisis dengan menggunakan SEM-PLS, hasil penelitian menunjukkan bahwa variabel variabel perceived value berpengaruh positif dan signifikan terhadap variabel loyalitas (? = 0.476, p = 0.000). Variabel kepuasan konsumen juga memiliki pengaruh yang signifikan dengan arah yang positif terhadap variabel loyalitas (? = 0.288, p = 0.000). Dari sisi moderasi, diketahui juga ternyata variabel kepuasan konsumen memoderasi variabel perceived value dalam pengaruhnya terhadap loyalitas konsumen (? = 0.443, p = 0.000). Berdasarkan hasil penelitian, peneliti menyarankan pelaku usaha, khususnya UMKM untuk memperhatikan dan meningkatkan perceived value agar kepuasan konsumen dapat meningkat, yang nantinya akan berdampak pada peningkatan loyalitas konsumen sehingga pembelian ulang terus terjadi. Kata Kunci: Perceived Value, Kepuasan Konsumen, Loyalitas

PENGARUH PREMI ASURANSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT. ASURANSI JIWA SEQUIS LIFE MEDAN Irvan Rolyesh Situmorang; Wilys Hendrian
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 2 (2019): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This research aims to analyze the influence of Insurance Premium and Service Quality on Customer Satisfaction at PT. Asuransi Jiwa Sequis Life Rising Star Agency Medan., to analyze the influence of Insurance Premium on Customer Satisfaction at PT. Asuransi Jiwa Sequis Life Rising Star Agency Medan., and to analyze the influence of Service Quality on Customer Satisfaction at PT. Asuransi Jiwa Sequis Life Rising Star Agency Medan The research methodology used quantitative descriptive method. Data type which was used in this study was quantitative data, which is obtained in number form. Data sources were primary and secondary data. Primary data was obtained from questionnaire distribution to who bought Q Smart Life insurance policy product at PT. Asuransi Jiwa Sequis Life Rising Star Agency Medan, and secondary data obtained from data and literature relating to this research. The population in this research was the people who bought Q Smart Life insurance policy product at PT. Asuransi Jiwa Sequis Life Rising Star Agency Medan, which numbered around 26.550 people. By using the Slovin formula, then totally of sample was 100 people. Data was analyzed by using multiple linear regression analysis method. Results of the analysis showed that Insurance Premium had a positive and significant influence on Customer Satisfaction based on partial. The results also showed that Service Quality had a positive and significant influence on Customer Satisfaction based on partial. And finally it showed that Insurance Premium and Service Quality had a positive and significant influence on Customer Satisfaction Interest based on simultaneously. This research hypothesis results was supported 62.9%, which meant that Insurance Premium and Service Quality simultaneously had 62.9% influence on Customer Satisfaction at PT. Asuransi Jiwa Sequis Life Rising Star Agency Medan. While the remaining about 37.1% was influenced by other variables which was not examined in this research example economic situation, brang image and marketing mix.

ANALISIS PENGARUH PROSEDUR KREDIT DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT DI CV. SAHABAT SOLUTION Irvan Situmorang; Kusnarli
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 1 (2020): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Penelitian ini bertujuan untuk mengetahui apakah Prosedur Kredit memiliki pengaruh terhadap Keputusan Pengambilan Kredit pada CV. Sahabat Solution, mengetahui Kualitas Layanan memiliki pengaruh pada Keputusan Pengambilan Kredit di CV. Sahabat Solution dan cari tahu apakah Prosedur Kredit dan Kualitas Layanan memiliki pengaruh terhadap Keputusan Pengambilan Kredit di CV. Solusi Sahabat. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif, yaitu data yang diperoleh dalam bentuk angka atau angka. Sumber data adalah data primer dan sekunder. Data primer diperoleh dari hasil penyebaran kuesioner kepada konsumen yang membeli kredit di CV. Solusi Sahabat, data sekunder diperoleh dari data data dan literatur yang terkait dengan masalah yang dibahas. Populasi dalam penelitian ini adalah jumlah konsumen yang membeli kredit di CV. Solusi Sahabat adalah 801 orang. Dengan menggunakan rumus Slovin, jumlah sampel yang diperoleh adalah 267 orang. Data dianalisis menggunakan metode analisis regresi linier berganda. Hasil analisis penelitian menunjukkan bahwa prosedur kredit memiliki pengaruh yang signifikan dan positif terhadap pengambilan keputusan kredit. Hasil analisis menunjukkan bahwa kualitas layanan memiliki pengaruh yang signifikan dan positif terhadap pengambilan keputusan kredit.

Pengaruh Perilaku Usaha dan Pemasaran terhadap Keputusan Pembelian pada PT Mulya Krida Resik Medan Irvan Rolyesh Situmorang
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Business Behavior and Marketing on Purchasing Decisions at PT Mulya Krida Resik Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. Sources of data in the form of primary data and secondary data. Primary data were obtained from distributing questionnaires, secondary data were obtained from companies, journals and books relating to Business Conduct and Marketing and Purchasing Decisions. The population in this study amounted to 176 customers and the sample in this study amounted to 122 customers. Data analysis uses multiple linear regression analysis methods. There is a positive and significant influence between Business Conduct and Marketing on Purchasing Decisions at PT Mulya Krida Resik.

The Influence of Consumer Motivation, Perception of Quality And Consumer Attitude Towards Buying Decision at PT. Unikitz United Group Medan Desma Erica M Manik; Irvan Rolyesh Situmorang; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

ABSTRACT This study aims to determine the effect of consumer motivation, perceived quality and consumer attitudes on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. The population in this study are all stores that have made purchases at PT. Unikitz Bersatu Group Medan branch for the 2019 period. The research population that will be used in the study is all consumers who made purchases at the company in 2019 as many as 12,139 consumers. By using the Slovin formula with an error rate of 5%, the number of samples obtained is 99 respondents. The results of the research analysis show that Consumer Motivation, Quality Perception and Consumer Attitude partially and simultaneously have a positive and significant effect on Purchase Decisions at PT. Unikitz Bersatu Group Medan branch. The results of this study are supported by the value of Adjusted R square (Adjusted R2), which means that consumer motivation, perceived quality and consumer attitudes have an influence on purchasing decisions at PT. Unikitz Bersatu Group Medan branch. While the rest is influenced by other factors that come from outside this research model such as consumer behavior, service quality, product quality, product design and various other variables.

The Effect of Training Implementation And Work Discipline Level In Improving Employee Performance At PT. Jasa Raharja (Persero) Medan Branch Office Irvan Rolyesh Situmorang
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study was to determine whether training and work discipline affect employee performance at PT. Jasa Raharja (Persero) Medan Branch Office. The performance produced by employees at this company is not good, because the training factor which is still considered not good is carried out based on established procedures and work discipline in this case is the high level of employee absenteeism. The population in this study was 50 employees, the sample used was 50 employees.The results showed that there was a positive and significant effect of training on employee performance. For the work discipline variable, there is a positive and significant effect of work discipline on employee performance. For the variables of training and work discipline on employee performance, it was simultaneously obtained that there was a positive and significant effect of training and work discipline on employee performance at PT. Jasa Raharja (Persero) Medan Branch Office. The magnitude of the effect of training and work discipline on employee performance can be seen from the value of R Square which means that there is an effect of training and work discipline on employee performance. Apart from training and work discipline, there are other influences that affect employee performance such as compensation, leadership style, motivation and other variables.

Kapabilitas Pemasaran dan Kinerja Pemasaran Pada Pelaku UMKM Roti Kacang, Sumatera Utara Prayogo, Rangga Restu; Situmorang, Irvan Rolyesh; Aprinawati, Aprinawati; Sitompul, Haryani Pratiwi
Dinamika Governance : Jurnal Ilmu Administrasi Negara Vol 12, No 1/April (2022): Dinamika Governance: Jurnal Ilmu Administrasi Negara
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdg.v12i1.2787

Abstrak Efek covid-19 terasa luar biasa mempengaruhi perekonomian daerah di Indonesia. Dari aspek ekonomi usaha rakyat terutama usaha kecil, mikro, dan menengah. Transaksi yang menurun secara tiba-tiba sejak covid-19 ada sekitar Januari 2020. Di masa pendemik Covid-19 peranan pemasaran menjadi penting untuk diperhatikan UMKM dalam bentuk memperkenalkan produk dan jasa yang dimiliki. Pemasaran memainkan peranan penting dalam menentukan strategi orientasi dan hasil UMKM. Tujuan penelitian ini dilakukan untuk mengetahui kapabilitas inovasi dan kapabilitas responsif terhadap kinerja pemasaran pelaku UMKM Roti Kacang di Kota Tebing Tinggi. Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui hubungan antar variabel penelitian yaitu kapabilitas inovasi, kapabilitas responsive, dan kinerja pemasaran menggunakan enelitian deskriptif kauntitatif. Lokasi Penelitian dilakukan di Kota Tebing Tinggi, dimana objek penelitian ini adalah usaha kecil menegah roti kacang yang terdaftar pada Dinas Koperasi dan UMKM Pemerintah kota Tebing Tinggi. Populasi penelitian adalah seluruh UKM Roti Kacang Khas Tebing Tinggi yang terdaftar di Dinas Koperasi dan UMKM Pemerintah Kota Tebing Tinggi. Penelitian ini menggunakan teknik sampling yaitu purposive sampling menggunakan kriteria khusus yaitu; telah berjualan selama 5 tahun, penghasilkan > 5 juta perbulan, dan bersedia mengisi kuesioner. Berdasarkan data dari Dinas Koperasi dan UMKM Kota Tebing Tinggi sebanyak 130 UMKM yang memenuhi kriteria tersebut sehingga keseluruhan dijadikan sampel. Hasil penelitian menjelaskan bahwa hipotesis pertama terdapat pengaruh positif dan signifikan kapabilitas inovasi terhadap kinerja pemasaran. Hipotesis kedua juga menjawab adanya pengaruh positif dan signifikan kapabilitas responsif terhadap kinerja pemasaran. Kata Kunci: Kapabilitas Inovasi, Kapabilitas Responsif, Kinerja Pemasaran Abstract The effects of COVID-19 have had a tremendous impact on the regional economy in Indonesia. From the economic aspect of people's businesses, especially small, micro and medium enterprises. Transactions that have decreased suddenly since COVID-19 have been around January 2020. During the Covid-19 pandemic, the role of marketing is important for MSMEs to pay attention to in the form of introducing their products and services. Marketing plays an important role in determining the orientation strategy and results of SMEs. The purpose of this study was to determine the capability of innovation and responsiveness to the marketing performance of MSMEs in Peanut Bread in the City of Tebing Tinggi. This research is a quantitative descriptive study that aims to determine the relationship between research variables, namely innovation capability, responsive capability, and marketing performance using quantitative descriptive research. The location of the research was in the City of Tebing Tinggi, where the object of this research was a small and medium-sized peanut bread business registered with the Department of Cooperatives and MSMEs of the Tebing Tinggi city government. The research population was all of Tebing Tinggi's Typical Peanut Bread SMEs registered at the Department of Cooperatives and SMEs of the Tebing Tinggi City Government. This study uses a sampling technique that is purposive sampling using special criteria, namely; has been selling for 5 years, earning > 5 million per month, and willing to fill out a questionnaire. Based on data from the Office of Cooperatives and SMEs of Tebing Tinggi City as many as 130 SMEs that meet these criteria so that all of them are used as samples. The results of the study explain that the first hypothesis has a positive and significant effect on innovation capability on marketing performance. The second hypothesis also answers that there is a positive and significant effect of responsive capability on marketing performance. Keywords: Innovation Capability, Responsive Capability, Marketing Performance DOI : https://doi.org/10.33005/jdg.v12i1.2787

Effect of Service Quality and Relational Marketing on Consumer Purchasing Decisions at PT. Garuda Teladan Biscuid Binjai North Sumatra. Irvan Rolyesh Situmorang
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.248

The purpose of this study is to find out the influence of Service Quality, Relational Marketing on Consumer Purchasing Decisions there is PT. Garuda Teladan Biscuid Binjai North Sumatra. Population in research at PT. Garuda Teladan Biscuid Binjai North Sumatra as many as 157 respondents. The sample was obtained by 61 respondents. The sampling technique uses Simple Random Sampling. data sources in this study from primary data collection techniques, namely observations, interviews, and questionnaires. The data analysis technique used is multiple linear regression analysis.The results of the partial research are quality of service has a positive and significant effect on Consumer Purchasing Decisions. Relational Marketing has a positive and significant effect on Consumer Purchasing Decisions. Simultaneously obtained Quality of Service and Relational Marketing affects Consumer Purchasing Decisions. The results of the R Square Test showed that the Quality of Service and Relational Marketing had an influence of 81.5%, while the remaining 18.5 was influenced by other factors not included in this study such as Price, Promotion, Products, and so on

Pengaruh Promosi Penjualan dan Lokasi Produk Terhadap Kepuasan Konsumen Pada Produk Chicken Nugget So Good Food Di Transmart Gatot Subroto Medan Irvan Rolyesh Situmorang; Aminuddin Aminuddin
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 4, No 2 (2022): 30 Desember 2022
Publisher : Universitas Islam Sumatera Utara

The purpose of this study was to determine the effect of promotion on consumer satisfaction with Chicken Nugget So Good Food at Transmart Gatot Subroto Medan, the effect of product location on consumer satisfaction with Chicken Nugget So Good Food at Transmart Gatot Subroto Medan, the effect of promotion and location on consumer satisfaction at Chicken Nugget So Good Food products at Transmart Gatot Subroto Medan. The population in this study at Transmart Gatot Subroto Medan was 6531 customers and the samples used were 44 customers, while the determination technique used Incidental Sampling. The data sources in this study are primary data, namely data obtained directly from the research location and secondary data, namely data derived from reports, books and journals related to it. Data collection techniques are observation, interviews, and questionnaires. The data analysis technique used is multiple linear regression analysis. The results of multiple regression analysis are Y = 4.243+ 0.540X1 + 0.265X2 + e which shows promotion and location have a positive and significant effect on customer satisfaction. The results of the partial test (t) show that promotion has a positive and significant effect on customer satisfaction where it can be seen that the tcount value is 6.072 ttable 1.682 and the location variable also has a positive and significant effect on customer satisfaction where it can be seen that the tcount value is 3.135 ttable 1.682. The result of the coefficient of determination is 0.622, this shows that 62.2% of the Consumer Satisfaction variable is influenced by promotion and location, in other words, promotion and location affect customer satisfaction by 62.2%, while the remaining 37.8% is influenced by other than this research

Co-Authors Afrizal aminuddin aminuddin Anthoni Salim Aprinawati, Aprinawati Chelsya Chelsya Desma Desma Erica Maryati M Desma Erica Maryati Manik Gunawan, Kenny Haryani Pratiwi Sitompul Herlambang, Albert Hommy Dorothy Ellyany Sinaga Jefri Jessa B. Labitad Kusnarli Linda Wahyu Marpaung Michael Kurniawan Wijaya Muammar Rinaldi Muhammad Ali Akbar Petrus Loo Rangga Restu Prayogo, Rangga Restu Roberto Lie Shiny Rose N. Narit Situmorang, Frenky Susan Grace Nainggolan Tiffany Tiffany Utari, Felicia Valen Marcella Dinata Wilys Hendrian Yennuar Pratama, Jeslyn Yonson Pane Zulaika Wulandari

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