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Handoko , Dedi
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Economics, Econometrics & Finance

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Pengaruh Harga Dan Lokasi Terhadap Kepuasan Pelanggan Pada X-Mart Praga, Jaya; Handoko , Dedi; Nurlaila, Dila
Journal of Applied Accounting And Business Vol. 8 No. 1 (2026): JAAB Juni 2026
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/8swhjv40

Abstract

This study aims to analyze the effect of price and location on customer satisfaction at Poljam Mart Permataland. Increasing competition in the retail business requires companies to understand the factors that influence customer satisfaction in order to maintain customers and improve business performance. This research uses a quantitative method with descriptive and verificative approaches. Research data were collected through questionnaires distributed to 75 respondents who are customers of Poljam Mart Permataland using an accidental sampling technique. The research instrument used a Likert scale and the data were analyzed using multiple linear regression analysis with statistical software. The results show that price has a positive and significant effect on customer satisfaction, location has a positive and significant effect on customer satisfaction, and price and location simultaneously have a positive and significant effect on customer satisfaction at Poljam Mart Permataland. The conclusion indicates that appropriate pricing and a strategic location play an important role in increasing customer satisfaction.
Pengaruh Kepercayaan, Promosi Online dan Harga Terhadap Keputusan Pembelian Konsumen di Poljammart wira amanda, viona; Handoko , Dedi; junaidi
Journal of Applied Accounting And Business Vol. 8 No. 1 (2026): JAAB Juni 2026
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/jaab.v8i1.623

Abstract

This study aims to determine the effect of trust, online promotion, and price on consumer purchasing decisions at Poljam Mart. The research method used was quantitative with a descriptive-verificative approach. The sample consisted of 99 respondents selected using a non-probability sampling technique with the accidental sampling method. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26. The results of the study indicate that trust, online promotion, and price have a positive and significant effect on consumer purchasing decisions, both partially and simultaneously. The t-values for trust, online promotion, and price were 5.139, 4.110, and 2.602 respectively, with significance values < 0.05. Simultaneously, the F-value obtained was 82.289 with a significance level of 0.000 < 0.05, indicating that the three independent variables jointly have a significant effect on purchasing decisions. The coefficient of determination (R²) was 0.717, indicating that 71.7% of purchasing decisions are influenced by trust, online promotion, and price, while the remaining 28.3% are influenced by other variables outside this study.
Co-Authors Dila Nurlaila Junaidi Junaidi Praga, Jaya wira amanda, viona