Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Innovation in Business and Economics
Rahmat Hidayat
Master's Program in Management, Faculty of Economics and Business, Universitas Trisakti, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Adapting to the digital age: Strategies for enhancing customer engagement and retention in e-commerce Rahmat Hidayat; Yolanda Masnita Siagian; Kurniawati Kurniawati
Journal of Innovation in Business and Economics Vol. 8 No. 02 (2024): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v8i02.31908

Abstract

This research investigates the correlation between customer e-retention (ERT) and various motivational factors of customer engagement, including website design (WD), reliability (RL), and perceived ease of use (PEU). Furthermore, this research was designed to test several mediating factors, including customer e-trust (OT) and customer e-satisfaction (EST), towards customer e-retention (ERT). This research applied a method of purposive sampling to 256 respondents. AMOS employs the Structural Equation Model (SEM) for data processing. This research found that ERT is influenced by reliability (RL), perceived ease of use (PEU), and customer e-trust (OT). Furthermore, two factors do not affect customer e-retention: website design (WD) and customer e-satisfaction (EST). In response to these findings, it is recommended that more attention be paid to building customer engagement and motivation to retain customers online. This may include the quality of information on the website, visual quality, and ease of use.
Co-Authors Kurniawati Kurniawati Yolanda Masnita Siagian