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All Journal Journal of Innovation in Business and Economics Advances in Business & Industrial Marketing Research
Dodi Apriadi
Universitas Borneo Tarakan, Indonesia
Economics, Econometrics & Finance

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Cultural moderation in entrepreneurial bricolage and orientation: Its impact on new product development Abdul Samad Arief; Novita Rosanti; Mujahid Mujahid; Ilham Safar; Dodi Apriadi
Journal of Innovation in Business and Economics Vol. 9 No. 01 (2025): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v9i01.38339

Abstract

This study aims to examine the relationships between Entrepreneurial Orientation (EO), Entrepreneurial Bricolage (EB), and Local Culture (LC) and their effects on New Product Development (NPD) in Small and Medium Enterprises (SMEs) in Makassar. Specifically, the study investigates the mediating role of EB and the moderating role of LC. Data were collected from 200 SMEs using a structured questionnaire. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships among the variables. The results show that EO has a significant positive effect on NPD, demonstrating the critical role of entrepreneurial orientation in fostering innovation. However, EB does not mediate the relationship between EO and NPD, indicating that bricolage may not be a necessary intermediary in this context. Additionally, LC has a direct positive impact on NPD, but it does not moderate the relationship between EO and NPD. The findings suggest that EO is a key driver of innovation, and efforts to enhance entrepreneurial behaviors should be prioritized by SMEs and policymakers. Although LC plays a role in innovation, it does not significantly influence the relationship between EO and NPD. This study contributes to the literature by providing empirical evidence on the complex relationships between entrepreneurial behavior, local culture, and product innovation in SMEs, particularly in culturally diverse settings.
Service Quality, Product Completeness and Price on Consumer Purchasing Decisions Muhammad Fikra Syahnadin; Erick Karunia; Dodi Apriadi; Ang Hong Loong; Faerozh Madli; Shaierah Gulabdin; Li Haibo
Advances in Business & Industrial Marketing Research Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i3.493

Abstract

Purpose: This study aims to examine the influence of service quality, product completeness, and price on consumer purchasing decisions at MR.DIY in Tarakan City. Research Design and Methodology: A quantitative approach was applied using a survey method. The data were collected through non-probability sampling with a purposive sampling technique. The sample consisted of 190 consumers who had made at least two purchases at MR.DIY. The variables in this study were measured using a Likert scale. Multiple linear regression analysis was employed as the primary statistical tool, processed through SPSS version 25. Findings and Discussion: The results revealed that service quality has a positive and significant influence on purchasing decisions, indicating that better service can enhance consumers’ intention to buy. Similarly, product completeness showed a significant positive effect, suggesting that a wide variety of available products increases consumer confidence in making a purchase. Price also demonstrated a considerable positive impact, confirming that affordable and competitive pricing supports consumer decision-making. Implications: This study implies that retail management, particularly at MR.DIY Tarakan should focus on improving service delivery, ensuring product availability tailored to local needs, and offering competitive pricing strategies to stimulate customer purchasing behavior and business sustainability.
Co-Authors Abdul Samad Arief Ang Hong Loong Erick Karunia Faerozh Madli Ilham Safar Li Haibo Muhammad Fikra Syahnadin Mujahid Mujahid Novita Rosanti Shaierah Gulabdin