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Pelatihan Pola Dan Segmentasi Citra Bagi Dosen Kopertip Indonesia Untuk Mendukung Penelitian Multidisiplin Mulyawan; Nana Suarna; Gildan Jaya Muhammad Ramadhan; Muhammad Alfian Nur Rahmat
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Pattern recognition and image segmentation are visual data analysis techniques with broad applications in various research fields. This Community Service Program aims to provide training on pattern recognition and image segmentation for lecturers of Kopertip Indonesia. This training seeks to enhance lecturers' understanding and ability to apply these techniques as tools to support multidisciplinary research. The training material includes the fundamentals of image processing, various pattern recognition methods, image segmentation algorithms, and case studies of applications in cross-disciplinary research contexts. It is hoped that this activity can encourage the improvement of quality and interdisciplinary research collaboration within Kopertip Indonesia.
Optimalisasi Branding Dan Packaging Produk UMKM Untuk Peningkatan Daya Saing Di E-Commerce Nana Suarna; Nisa Dienwati Nuris; Mohamad Ibnu Abas; Muhammad Alfian Nur Rahmat
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economy but often face obstacles in increasing product value, especially within the e-commerce ecosystem. This Community Partnership Program aims to optimize branding and packaging for partner MSME products to be more competitive and attractive in the digital market. The implementation methods include analyzing the condition of the MSMEs, providing intensive training on effective branding strategies and attractive as well as functional packaging design, followed by implementation assistance on e-commerce platforms. The expected outcomes of this activity are an enhanced brand image, improved visual appeal of products, as well as increased selling value and expanded online market reach for the partner MSMEs.