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Strategi SEO Dalam Digital Marketing Untuk Meningkatkan Promosi Efektif Pada UMKM Imam Hidayat; Theofilus Herly HS; Angelina Hadriani
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 : Juli (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service activity was initiated due to the low level of understanding among Micro, Small, and Medium Enterprises (MSMEs) in Ciruas Village regarding digital marketing strategies, particularly Search Engine Optimization (SEO). In the midst of increasingly digital business competition, the ability to appear on search engines like Google has become a vital need for businesses to be known and reached by more potential consumers. Unfortunately, many MSME actors have not yet understood how SEO works or even realized the importance of digital visibility. This program was designed to provide practical and easy-to-understand training on SEO, starting from basic concepts, on-page and off-page SEO techniques, to the use of tools such as Google Search Console and Google Analytics. The activity was carried out in stages, starting from material preparation, direct training sessions, practical implementation, and followed by online mentoring after the training. The results of the activity show that participants experienced an increase in both knowledge and skills in applying SEO for promoting their businesses. Several participants began optimizing their social media profiles, updating product descriptions, and using free digital tools such as Google Business Profile. The training also encouraged participants to be more confident and independent in carrying out digital promotions. More than just a training session, this activity served as a bridge for collaboration between universities and the community in supporting the sustainable digital transformation of MSMEs.
Implementasi Sistem Otomatisasi Internet of Things Sebagai Penghematan Energi Listrik Pada Lampu LED-14 Base On Mikrokontroler ESP8266 (NodeMCU) Dan Bot. Telegram Di Perumahan Griya Sutera Balaraja Ade Sumaedi; Angelina Hadriani; Agus Suhendi
Faktor Exacta Vol 18, No 3 (2025)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/faktorexacta.v18i3.26971

Abstract

Increasing electrical energy efficiency has become one of the primary focuses in current technological development. This research aims to design and implement an Internet of Things (IoT)-based automation system to reduce electricity consumption for LED-14 lamps in Perumahan Griya Sutera Balaraja. The system integrates ESP8266 (NodeMCU) microcontroller with Android applications and Telegram bot as remote communication and control platforms. Through the Android application and Telegram bot, users can control and monitor the lamp status in real-time, enabling more effective energy savings and responsiveness to user needs. The author leverages internet/Wi-Fi advancements and the Android system to create a system that is quick, precise, and accessible from anywhere, at any time. The development of the automation design for On/Off LED-14 lighting based on Internet of Things (IoT) simplifies human activities. The research method begins with designing the physical form or Hardware System using NodeMCU 8266 microcontroller connected to the internet network using Arduino IDE programming software. The design results demonstrate significant reduction in electricity consumption by ensuring lamps are only lit when needed. Moreover, integration with Telegram bot facilitates ease of control and monitoring, making this system an effective and efficient solution in managing electricity usage.
Penerapan Metode User Centered Desaign Untuk Aplikasi Penjualan Berbasis Website Imam Hidayat; Theofilus Herly H.S.; Angelina Hadriani
OKTAL : Jurnal Ilmu Komputer dan Sains Vol 4 No 08 (2025): OKTAL : Jurnal Ilmu Komputer Dan Sains
Publisher : CV. Multi Kreasi Media

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Abstract

In the digital era that continues to develop, competition in the business world is getting tighter because all competitors are starting to use sophisticated technology to advance their business, with the ease of the internet and public knowledge of technology in almost all circles. This phenomenon also affects the sustainability of a business, in this case also Gerry's gym. Gerry's gym is a sports place that also sells muscle supplements. Currently it has problems in business management and marketing management because it is still not computerized. Product and sales management is often ineffective and inefficient, and security often does not match incoming and outgoing data, of course this is a point that must be addressed immediately for the continuity of the business. This research aims to design and develop a website-based inventory information system by applying the User Centered Design (UCD) method as the method used for the application. This system is designed to increase the accuracy of inventory recording, make it easier to monitor incoming and outgoing goods, and provide a user-friendly interface to minimize operational errors and of course improve marketing. By implementing the UCD method, users can interact with the system according to their habits without needing to make significant adjustments. It is hoped that this system can provide a more systematic. structured and computerized solution in managing supplement stock at Berry Gym, so as to increase efficiency and consumer satisfaction.
Sistem Pendukung Keputusan Prioritas Alokasi Program Pembinaan UMKM di DKI Jakarta Menggunakan Metode MOORA Fathur Rozi; Izma Nurhanifah Fauzi; Angelina Hadriani
ALMUISY: Journal of Al Muslim Information System Vol. 5 No. 1 (2026): ALMUISY: Journal of Al Muslim Information System
Publisher : STMIK Al Muslim

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the main pillars of the economy in DKI Jakarta, yet the distribution of development programs often faces challenges in determining target-oriented regional priorities. This study aims to develop a Decision Support System (DSS) to determine the priority allocation of MSME development programs across six administrative regions in DKI Jakarta. The method employed is Multi-Objective Optimization on the basis of Ratio Analysis (MOORA), emphasizing regional productivity levels as the primary criterion. The criteria used include productivity rate (income per business unit ratio), the number of business units, and total regional income based on secondary data from the Satu Data Jakarta portal for the 2019-2023 period. The results indicate that the MOORA method provides objective recommendations, with South Jakarta Administrative City ranking first with the highest optimization value (Yi = 0.5648), followed by West Jakarta and Central Jakarta. This system offers a strategic contribution for the government in distributing development resources more efficiently based on actual economic performance in each region.
Rancang Bangun Pintu Otomatis Menggunakan Sensor Ultrasonic Berbasis Arduino Uno dan MQTT Angelina Hadriani; Dyah Ayu Nurmumpuni; Theofilus Herly Hatonangan Samosir Samosir
IKRAM: Jurnal Ilmu Komputer Al Muslim Vol. 4 No. 1 (2025): IKRAM: Jurnal Ilmu Komputer Al Muslim
Publisher : STMIK Al Muslim

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Abstract

Pintu merupakan bagian terpenting dalam memasuki ruangan dengan adanya pintu kita dapat lebih mudah keluar masuk suatu ruangan, rumah, gedung, pergudangan dll. Namun dengan berjalannya peranan teknologi yang semakin hari semakin canggih banyak orang diluaran sana berlomba lomba menciptakan suatu alat yang canggih, modern dan tentunya efesien dalam membantu tugas sehari-hari. Oleh karena itu dibangun prototype Rancang Bangun Pintu Otomatis Menggunakan Sensor Ultrasonic Berbasis Arduino Uno Dan MQTT, yang bertujuan membantu suatu tugas sehari-hari agar lebih efesien dan mudah. Secara umum prototype pintu otomatis dibuat berdasarkan rangkaian mikrokontroller (Arduino Uno), sensor ultrasonic, dan motor servo dan perangkat tambahan MQTT yang bertujuan mengontrol pintu tersebut. Adapun sedikit gambaran suatu sistem bekerja dengan cara otomatis perangkat Arduino Uno bekerja berdasarkan perintah dari sensor ulrtrasonic untuk membuka pintu lalu perangkat MQTT mengontrol pintu dengan aplikasi telegram sekaligus memberikan informasi.
Design and Implementation of an Android-Based Student Attendance Application Utilizing QR Codes to Enhance Presence Efficiency Dyah Ayu Nurmumpuni; Angelina Hadriani
INKOFAR Vol. 10 No. 1 (2026)
Publisher : Politeknik META Industri Cikarang

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Abstract

Background Manual student attendance recording in educational institutions is inefficient, error prone, and susceptible to proxy attendance (titip absen). Physical presence recapitulation also delays real time attendance reporting for administrators and parents. Purpose This study designs, implements, and evaluates an Android based attendance information system incorporating dual factor verification through dynamic QR codes and location based geofencing. Methodology The system combines dynamically rotating QR tokens (60 second expiration) with the Haversine formula for real time GPS distance validation within a 50M radius boundary. System performance and user acceptance were evaluated using Black box testing, UAT, MOS surveys (N = 5 teachers, N = 30 students), response latency benchmarking, and server load stress testing up to 100 concurrent requests. Findings Empirical evaluation demonstrates that the proposed system reduces classroom attendance duration from an average of 12.5 minutes (10 to 15 minutes) to 1.4 minutes per class session, achieving an 88.8% reduction in administrative time. The average MOS satisfaction score reached 4.57/5.00 for teachers and 4.62/5.00 for students (Excellent category). Response latency benchmarks yielded an average response time of 245 ms under standard operational conditions, maintaining a 0.0% error under load tests up to 50 concurrent requests. Implications The solution offers primary educational institutions a cost effective attendance verification without requiring dedicated door terminal hardware, while providing guidelines for managing indoor GPS signal drift. Originality The primary scientific contribution lies in integrating short lived cryptographic QR tokens with GPS geofencing on commodity mobile devices, providing a zero hardware, zero proxy presence verification mechanism tailored for primary schools.