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All Journal Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Economics, Business, Management, & Accounting Journal AMMA : Jurnal Pengabdian Masyarakat
Alan Rakhmat Putra
Institut Agama Islam Negeri Kerinci
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Sosialisasi Transformasi Literasi Pajak Penghasilan Bagi Generasi Milenial Melalui Pendekatan Komunikatif Dan Digital Syafrul Antoni; Alan Rakhmat Putra; M Karim; Karlini Oktarina
AMMA : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 : Mei (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service activity aims to improve tax literacy, particularly Income Tax (PPh), among the millennial generation in Sungai Penuh City. The activity was carried out in four stages, namely: preparation and planning, implementation of socialization, simulation and Q&A, and evaluation. In the preparation stage, information needs were identified which resulted in visual and digital-based educational modules and media. The socialization was carried out face-to-face and online with a communicative approach relevant to the characteristics of the younger generation. Tax calculation and reporting simulations were conducted to improve participants' practical understanding, followed by an interactive Q&A session. Evaluation using pre-test and post-test methods showed a significant increase in participants' understanding, from an average score of 52 to 84. This activity also received a positive response from participants, with the majority feeling more confident in fulfilling their tax obligations independently. These results indicate that a communicative and applicable educational approach is effective in encouraging voluntary tax compliance among millennials.
Pendistribusian Zakat Bentuk Pinjaman Dalam Mengatasi Pedagang Usaha Mikro Dari Pinjaman Ribawi Di BAZNAS Kabupaten Merangin Dori HP Putra; Agustiari Agustiari; Alan Rakhmat Putra
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 6 No. 1 (2026): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v6i1.181

Abstract

This research is motivated by the phenomenon of the proliferation of micro business traders who make usury loans in conventional-based financial institutions. BAZNAS Merangin Regency is here to answer this phenomenon, by launching a program to distribute zakat funds in the form of loans for capital assistance for micro business traders. Therefore, this study aims to look at the distribution of zakat in the form of loans in overcoming micro merchants from usury loans, as well as to see what are the supporting factors and obstacles to the distribution of zakat on loans. The study used a descriptive qualitative approach. The research data uses primary data sources by using the Miles and Huberman model as a data analysis tool. This study shows that the distribution of zakat in the form of loans provided by BAZNAS has not been able to overcome all micro traders from usury loans. In terms of supporting factors for the distribution of zakat on loans is a revolving fund which has reached Rp. 1,820,000,000 and BAZNAS employees who are professional in the field of merchant development, and the inhibiting factor is the imbalance between the available funds and the amount of capital needed by traders, so that there are still many traders who choose to use usury loans as additional funds for business capital
Determinasi Loyalitas Pelanggan Point Coffee: Peran Promosi dan Kualitas Produk di Indomaret Jambi Alan Rakhmat Putra; Reni Febriani; Pardinal; Fatma Okta Rendah
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 6 No. 2 (2026): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v6i2.141

Abstract

Penelitian ini bertujuan menganalisis pengaruh strategi promosi dan kualitas produk terhadap loyalitas pelanggan Point Coffee di Indomaret area Jambi dalam konteks persaingan industri kopi ritel yang semakin kompetitif. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif, melibatkan 96 responden yang dipilih melalui teknik purposive sampling, dengan kriteria pernah melakukan pembelian lebih dari satu kali. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa strategi promosi dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan, dengan kualitas produk sebagai variabel paling dominan. Temuan ini menegaskan bahwa promosi efektif mampu menarik dan meningkatkan keterlibatan pelanggan, sementara kualitas produk yang konsisten menjadi faktor utama dalam mendorong kepuasan dan pembelian ulang. Penelitian ini memberikan kontribusi teoretis dalam pengembangan kajian perilaku konsumen di ritel modern serta implikasi praktis bagi manajemen dalam merancang strategi promosi dan menjaga kualitas produk guna memperkuat loyalitas pelanggan.
Co-Authors Agustiari Dori HP Putra Fatma oktarendah Karlini Oktarina M Karim Pardinal Reni Febriani Syafrul Antoni