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All Journal Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Proceedings Law, Accounting, Business, Economics and Language (LABEL)
Nindia mayerli
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Decision Sciences, Operations Research & Management

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NILAI-NILAI PANCASILA SEBAGAI LANDASAN PENGAMBILAN KEPUTUSAN DALAM MANAJEMEN KRISIS Etika Indah Istiqomah; nur khayati; Aris Prio Agus Santoso; Adelya Ardhana; Nindia mayerli
Proceedings Law, Accounting, Business, Economics and Language Vol. 2 No. 1 (2025): Pembangunan Berkelanjutan: Persepektif Ekonomi,Hukum, dan Komunikasi Dalam Bisn
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Artikel ini membahas peran nilai-nilai Pancasila sebagai landasan dalam pengambilan keputusan manajemen krisis. Dalam konteks bisnis dan organisasi, pengelolaan krisis yang efektif membutuhkan pijakan moral dan etika yang kuat agar keputusan yang diambil tidak hanya tepat secara teknis, tetapi juga berkeadilan dan berorientasi pada kepentingan bersama. Penelitian menggunakan pendekatan kualitatif dengan studi literatur untuk menganalisis bagaimana nilai-nilai Pancasila dapat diintegrasikan dalam praktik pengambilan keputusan selama krisis. Hasil penelitian menunjukkan bahwa nilai-nilai Pancasila seperti Ketuhanan Yang Maha Esa, Kemanusiaan yang Adil dan Beradab, Persatuan Indonesia, Kerakyatan yang Dipimpin oleh Hikmat Kebijaksanaan, dan Keadilan Sosial sangat berperan dalam membentuk keputusan yang etis dan inklusif. Namun, tantangan penerapan nilai tersebut terutama pada kurangnya pedoman operasional dan pemahaman mendalam. Oleh karena itu, pendidikan karakter dan kebijakan yang mengintegrasikan nilai Pancasila secara sistematis sangat diperlukan untuk meningkatkan efektivitas manajemen krisis. Artikel ini memberikan kontribusi bagi pengembangan praktik manajemen bisnis yang berlandaskan nilai-nilai kebangsaan dan moral.
Pengaruh Influencer Marketing dan Harga terhadap Minat Pembelian Ulang pada Produk Skincare Glad2Glow di Kota Surakarta Adelya Ardhana; Etika Indah; Nindia Mayerli; Velani Nur Kholifah; Rayhan Gunaningrat
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 3 No. 1 (2026): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v3i1.313

Abstract

The increasingly fierce competition in the skincare industry is driving companies to implement effective marketing strategies to increase consumer repurchase intention. This study aims to analyze the influence of influencer marketing and price on repurchase intention of Glad2Glow skincare products in Surakarta City. This study used a quantitative approach with a survey method of fifty respondents who had purchased and used Glad2Glow products. The sampling technique used purposive sampling, while data collection was conducted through questionnaires. Data were analyzed using multiple linear regression with the help of SPSS. The results of validity and reliability tests indicate that all statement items are valid and reliable and therefore suitable for use in the analysis. The results show that influencer marketing has a positive and significant effect on repurchase intention, indicating that credible influencers who are in line with the product's character can build consumer trust and encourage repurchase. In addition, price also has a positive and significant effect on repurchase intention, with a more dominant effect than influencer marketing. Consumers consider the suitability between price, quality, and product benefits before making a repurchase. The results of the simultaneous test show that influencer marketing and price together have a significant effect on repurchase intention. This study concludes that the combination of the right influencer marketing strategy and pricing that is in line with consumer value perceptions plays an important role in increasing the interest in repurchasing Glad2Glow skincare products in Surakarta City.
Co-Authors Adelya Ardhana Aris Prio Agus Santoso Etika Indah Etika Indah Istiqomah Nur Khayati Rayhan Gunaningrat Velani Nur Kholifah